Write Synergies Copywriting | For Conscious Creators: Words that Bring Heart to Your Marketing & Soul to Your Business

TAG | writing process

I admit it. I’m a book person. (Yearbooks in school started my publishing journey. Then working in corporate book publishing for ~20 years. Then freelancing for a variety of publishers, ghostwriting books, marketing books, writing press releases for books, helping people with web sites about books, coaching people about their books… Finally focusing on creating my own books. And all the while reading and buying still more books. Maybe lightening my load soon when I get my new iPad. We’ll see…)

In fact, I may be a book-a-holic. Yes. There it is. Out there in public. One of my “drugs of choice” is books. My husband despairs of my book piles that threaten to topple over. Our house my not really be sturdy enough to house my existing library. (Clued in about this by those funny cracks that seem to keep appearing…)

During my childhood, summer was a time to fall deeply into books. I’ve also been an avid re-reader, revisiting stories that resonated with me time and again.  “So many books, so little time,” is a phrase that was tailor made for me. How about you?

Simultaneously to reading comes the writing. Or vice versa. In fact, there are real synergies that grow in a process of reading and writing.  Each one feeds off the other.

Many people are interested in bringing more ease and authenticity into their writing. They long to be purposeful with their messages about their businesses and projects and creations and ventures. One of the ways to find your authentic voice is to practice writing, ideally in a public sphere like this blogging challenge, where you will be able to tap into a zeitgeist and community of like-minded others and to receive feedback.  You’ll be both reader and writer here.

In addition to writing, reading can be a powerful way to embrace and test your writing. One summer, I went through the letters of Virginia Woolf — volume after volume. Yes, that summer my friends from college received letters from me that unconsciously picked up the tone and flavor of VW’s letters. You can’t help but learn from your reading. It’s what nourishes your soul and heart and voice and mind.

So I want to acknowledge and thank the folks at Flashlight Worthy Books on Twitter as  @flwbooks for sharing this link. It inspired my blog post (as books are wont to do) and offers windows to “see with fresh eyes” in ways to rethink and revisit your own writing process.

7 Great Titles for a Writer Digging for Inspiration

And welcome to the second 30 day blogging challenge for 2010. Follow the fun on Twitter at #blog30.

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Write Synergies. It’s the name of this blog. (Oh yes, along with copywriting. We’re getting to that tomorrow…with the case of the missing keyword…Watch for it!)

Write Synergies: It’s the name of the book that’s under construction, the process, the sub-processes, even the author, who calls herself (for heaven’s sake) the Write Synergies Guru. More on gurus coming too.

Needing to write a blog post to explain what Write Synergies means indicates that the name isn’t ideal.  Maybe the people in the #blog30 challenge have been especially kind and have kept an open mind to explore such a non-keyword-named blog.  (thank you.)

As I pondered how to reinvent myself once again –to rename this body of work, at one coach’s suggestion — (I’ve been doing reinventing rather regularly. To hear about my lifelong commitment to reset, listen to my BlogTalkRadio interview with Nina Price on her show, Push the Reset Button.) — What happened?  A client said, “You know, that word synergies, it’s a perfect description of how it was, what happened, what you did, when you worked with me.” Whoa.

For the moment, I’m back to this word that no one understands–Synergies.

So, for the down and dirty explanation:  Synergies = Energies + Synthesis.  Synergies means energetically putting something together that’s greater than the sum of the parts. It encompasses the energies around bringing things together in new ways. (Remember the equation: thesis –>antithesis–>synthesis.)  It brings together the opposites to create something brand new.

Bottling up the synergies magic through and with words.
Those hidden (or not so hidden) synergies are what I help people uncover in their own creative vision.   Sometimes it’s something they didn’t even know was there.

The Write Synergies process supports conscious creators at any place along the spectrum of the creative process: in tapping their vision; in writing and polishing up their creations; with their copy, the message of the creation, so it connects;  in their communicating and outreach to their tribes; even in finding and connecting to the tribes…And to do that, I write. I listen and write. Write and listen.

For people looking for the courage to call themselves writers and authors, who want help, mentoring, support, inspiration, and encouragement in their own writing process, I serve as coach, teacher, and guide.

I write for people and about their projects and creations. We collaborate on writing so my conscious creator clients build the strong inner foundation that will support their outer work of bringing their creation, book, web site, newsletter, or healing venture fully into the world.

I use words, written words primarily, to help my people generate results greater than the sum of the parts. I help people bring their creations to life and to light. I listen and write souls (and their gifts) into authentic expression. (To do this, I have an extensive toolkit of expertise and experience. Again, a topic for another day.)

No matter where you are in a process of writing and conscious creation, you may need support, a sounding board, someone whose expertise resides in all the many manifestations of the written word.

Write Synergies is an alchemical, transformative process that moves with you along the path of your heart and soul, to where you really want to go. I love being your guide, joining you on your creative journey.

And for my new friends from the 30-day blog challenge, #blog30 on Twitter, I want to acknowledge all the gifts and greatness of your expressions and messages in the conversations over this past month. Thank you. You are truly owning your greatness in the world with the unique manifestation of YOU!

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The Write Synergies Path to Owning Your Greatness starts with Awakening Your Awareness. There are many paths to do this, many helpful ways to wake ourselves up. This particular path follows the trajectory of the written word as a way to get present with who you are right now, your Being in the moment and in relation to a particular issue that you consciously want to wake up around. (Or to put it another way, you want to shift your energy or boost the mojo or heal the shadow.)

So that this doesn’t become all floaty and ungrounded, start with your intention, identify the issue, then do brief five-minute timed writings answering the questions posed at the end of this post.

First, create an intention of safety and openness around doing this “awaken your awareness” process and following this particular path.  For example, you might start by saying, thinking, or even writing something like:

I intend to be fully present with this Awakening Awareness exercise. I am willing to allow the download of words onto paper, trusting the inner wisdom will flow from Source (the Universe, God, Soul, or whatever term you are comfortable with).  I will communicate with honesty and generosity, integrity and authenticity, and with the deepest and most profound compassion for the highest good for all concerned.

The wisdom lives within you, if you can just slow down long enough to listen. Writing in this focused yet open-hearted manner can tap into your remarkable inner resources, or, if you prefer, your inner connection to something greater than the “you.”

Second, select an issue (problem, challenge, question) that will be your focus for this Awakening Awareness exercise. It can be something in-your-face, what wakes you up in the middle of the night, or spins the wheels of your brain so you can’t get to sleep in the first place. Or, you might choose a smaller but annoying issue, something that keeps cropping up to bother you. As you write down the issue at hand, phrase it nonjudgmentally, as though you are simply an observer, curious about this particular situation.

Third, get grounded and present by taking at least three deep breaths, full inhales, complete exhales. Release all the tension, stress, judgment. Review your intention. Observe your issue dispassionately. From this observer perspective, allow your the words to come out in answer to the following questions. If no words come, then just write the question over and over. Or write, “I don’t know what to write.” Either way, just keep the pen moving. Something usually breaks free.  Write uninterrupted, no stopping,  for five timer minutes.

Give yourself at least five minutes for each of the following questions. See what appears. If all you get is resistance, then so be it.  If so, try this question when the process isn’t opening up: If you DID know the answer, what would it be? By keeping the pen moving, surprising things emerge.

The Questions for your Writing to Awaken Self-Awareness Reflection:

1 Who are you Being right now as it relates to the issue you have chosen?

2 Where are you right now, as it relates to the issue you are facing? (Where as in physically, intellectually, emotionally, spiritually, creatively, financially, relationally, etc.)

3 What are you thinking about this issue right now?

4 What are you feeling about this issue right now?

5 What ELSE is present right now in your five-sensory present-moment universe? What is filling your five senses?

6 What is tickling at your sixth sense?

7 How might you place this issue (problem, challenge, question) into a larger context? What would that make it look like?

8 Why is it important to wake up about this issue right now?

There’s your start, your writing to awaken self-awareness written reflection, all done in less than an  hour, even if you give every question seven minutes instead of five. You might be surprised by what comes out in the flow.

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You want to make a difference. How best to do that?

Pondering this, I came synchronistically to the following quote from Neale Donald Walsch:
“Money is not the issue. Having the courage to give your highest gift is the issue.”

The Write Synergies process starts with the understanding that we all have gifts to give.  Most of us still  need to fully own (as in acknowledge to ourselves) the greatness of our being, our inner power, as well as the great contributions that we can give — via our creative projects, ventures, books, talks, web presences. We came here to make a difference, to make our corner of the world a better place by expressing the authenticity of our being. The only way we can do that is to step out of our own way. I have trouble with this too, tripping myself up endlessly.

That’s the beauty of using writing to unearth an inner process, to uncover the depths of our capabilities. Then comes the exhilaration of taking the next step and moving the writing into the outer path, following the trail of words out into the manifest world, giving birth to our creative brainchildren and helping them find their place and their people.

There are souls yearning to awaken to share their gifts and greatness.  This Write Synergies process is one path to help people get from the “in here” to the “out there” with grace and wisdom. It’s the path for those willing to use words to shine their light and share their gifts.  You make a difference just by being who you are, but learning to feel at ease telling your own story lets you magnify your light.

Shine on!

(follow the 30-Day Blog Challenge on Twitter at #blog30)

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Jan/10

6

Writers: Smart Start Tips for 2010

Writers, what’s on your list for 2010?  Is this the year you will complete the book, start the novel or memoir, really put your writing self “out there?”

Beware of trying to do everything at once—or biting off a big project only to see it fizzle before it ignites!  Many experts recommend that you make changes slowly and work to make positive habits a permanent part of your life.

Try this!
Select your top writing or other creative project.  Commit to make small but consistent progress toward a mini-goal.  Consider a doable “page a day” to build momentum on your book. (Many days, you’ll continue beyond a page!) If you want to, use the comments here at Write Synergies Copywriting to report on your progress.

You’ll experience permanent shifts by creating new habits in your writing process.  By creating do-able positive new habits, over a period of 2-3 months, you’ll see progress.  Think of these as baby steps to reach that mini-milestone you’ve identified.

Yes, you do need the big vision goal as the powerhouse and ultimate destination. But tied to that, you need daily do-able actions. These can be most effective when you take a “process” approach. As Dan Millman once said, “A little bit of something is better than a lot of nothing.” With writing, this is more than just a truism.

When you have solidified those habits and made progress toward your milestone, pick the next item to address or create a new mini goal in an area you are already working on.  (A blog? A regular ezine? Fiction as well as nonfiction?)

Then repeat the process of introducing simple, do-able steps that will help you make the changes (and your progress toward completion) a permanent and ongoing part of your life.  You are installing and creating new long-term writing habits that naturally lead to your desired results.

By developing new habits that inch you toward your writing goals, you are on the path to be able to share your gifts and greatness.  This is the journey we are on together, “The Write Synergies Path to Owning Your Greatness.” Safe travels!

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Owning Your Greatness in 2010:

The Write Synergies Path to Manifest Your Creative Vision

For Conscious Creators, more so than for most, aligning your heart — the inner fire and desire — with what you intend to create and manifest in the world, is absolutely crucial.   Without this inner alignment, all the outer marketing tools create anemic results at best.

At worst, they fall flat, and drag you farther from your goal because you are literally “losing heart.”

To start 2010, is there some way to bring that inner heart-knowledge into alignment with what you intend to create in your business, book, or creative project?

One powerful process to manifest your creation and your vision is to follow your inner yearning. Listen to it. Get into a dialogue with your inner yearning.  I’ve discovered that one of the most effective ways of tapping that inner yearning and building the dialogue is using a gentle writing and journaling process.

I call it, “The Write Synergies Path to Owning Your Greatness.”  A guide to this process is my gift to you for signing up in the box at the top of the right column. But what does this “The Write Synergies Path to Owning Your Greatness” really mean?

Write Synergies is all about generating results greater than the sum of the parts using writing.  This can be both a process of uncovering information as well as generating finished results.

Owning Your Greatness means just what it says. We each have gifts to give.  Those gifts are our greatness, often living quietly hidden for years.  After a time, the inner yearning to express those gifts becomes palpable, not to say painful.  When the pain or divine discontent gets great enough, that means it’s time to listen, to really pay attention, and make something happen in bringing your vision to life.

“The Write Synergies Path to Owning Your Greatness” is a process that gives you the chance to listen and write your own vision into expression. So many of us hold ourselves back. We haven’t fully stepped into owning our greatness.  Now is the time.  We are called to express our greatness and gifts fully.

Make 2010 the year that you are Owning Your Greatness.

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