The Write Synergies Guru took her sweet time in getting up a sign up box and special report on this site.  It’s up there now. See? Over to the right?  And it feels like an accomplishment long in the making.  Check it out: The Write Synergies Path to Owning Your Greatness: From Inner Journey to Outer Expression.

All I can say is that it takes as long as it takes.  And still, there are likely refinements to the process.  It’s all an experiment anyway.  (Dale Dauten’s book from years ago, called The Max Strategy, was one of those business fables that provided this very useful perspective–it *is* all just an experiment anyway.) Let’s just see what happens.

A bit later, I will be co-presenting with Judith Sherven and Jim Sniechowski to the Soft Sell Marketers Association members–all about press releases.

It’s all experiment. It’s all process. It’s all about learning and curiosity and open-minded, open-hearted explorations.

Sivers (of CD Baby) reported on this band’s tribe-building experiment http://sivers.org/livecd .  In the post titled “Emphasize meaning over price = More paid sales,” he calls for others to try it and report on their  results.  While this is focused on bands, I’d say, the more Conscious Creators who try it, the better.

All Conscious Creators — including visionary writers, authors, publishers, speakers, healers, and caregivers, as well as visual and musical artists —   might glean some new marketing mojo by experimenting with this method of “connecting to the heart of your fans” for creating powerful resonance, building relationships, and building the greater community.  It might be your social media experiment in generosity. And generosity can feed and grow in myriad ways.

As the Write Synergies Guru, I have to say that building community around generosity and authenticity are the keys to generating results greater than the sum of the parts, so ramp up those synergies!

My thanks to Terry Madl, Renaissance Man Extraordinaire, of Strange Attractor Press, for bringing this link  to my attention.

When Judith and Jim, founders of the Soft Sell Marketers Association, asked members last week for a title for their daily newsletter, I played around with the bits and bytes on my keyboard and sent them a list of possibilities.  They found one in my list that really resonated with them.  A couple of days later, they responded enthusiastically, and on April 1, they published the newsletter with its new name, “Your Daily Heartbeat for Soft Sell Marketing.”

It’s great being able to make a contribution to a community that is doing so much to create a soft sell platform for internet marketing, providing a focus on selling as spiritual service. I see this as  a powerful marketing trend that is growing exponentially.  I so admire Judith and Jim for pulling back the curtain to reveal the realities of soft sell  marketing on the internet.  They do it live and in person at their Bridging Heart and Marketing Conference. (More on that at http://bridgingheartandmarketing.com/blog/)

It was also great to receive their public acknowledgment. We all like that!  And they sent me a new PDF e-book on all the ins and outs of testimonials as a thank-you in appreciation for my contribution.  We all like gifts!

Of course, what we all like most of all is to use our own gifts, to bring those gifts out into the public sphere and to see the gift of our brainchild succeed. One of the passions of The Write Synergies Guru is to name things.  Capturing the essence of a book or newsletter with a great title, developing headlines that reach out and resonate in the heart of readers, helping clients own their greatness and express their authentic gifts…well…these are things I do for fun. That’s the best gift of all.