Translate Your Vision into BEE-ing: Your Code

A few years ago, I created a personal mission statement. As a solo-soul-preneur, I am the face and being of my business.  At the end of 2010, I was called to update that document. Usually the word “mission” for me is a non-starter. I’ve read far too many mission statements that put me to sleep.

As the Write Synergies Guru, I teach people the magic of growing their results (in words) greater than the sum of the parts. To do that, it calls for stepping into a level of Being in the World (and in the moment) that can only be expressed as your mindful and conscious Presence.  Sometimes, that Presence yearns to share itself by owning the parts that it encompasses. Maybe my colleagues would benefit by revising their “mission” statements into “Presence” statements…Or what I call the Code.

As a writer and a mentor for those crafting,  honing, and polishing their public messages, writing is one piece of my process. Let me share a secret: Who you are Being, from your deepest essence, is what makes the critical distinction between you and everyone else. So ponder the following questions. Take them to heart. Write your answers. Then share your riches here and with your own community of customers, clients — your circle and tribe.

First, who are you Being?

= From your Being, what is your Vision for 2011?

= What is your process for bringing that Vision to life?

= What are the words, the code that you live by when you are truly expressing from your highest and deepest self?

Please share!

For me, it is out of a place of deep inner space, of silence, of a kind of solitude, of words written by hand and by keyboard.

The Write Synergies Code

Out of the deep inner space of silence and solitude grow discernment, intuition, compassion

Walking a spiritual path, I commit to living these core values:

Listening deeply and with loving attention

Exploring with joy, curiosity, passion

Living mindfully and artfully with health, serenity, abundance

Knowing the sacred flow in all energy exchanges

Promoting peace, creativity, wisdom

Expressing compassion for Gaia, nature, and all sentient beings

Advancing with honesty, integrity, authenticity, gratitude, imagination

Connecting with the highest expression of those intersecting my path

Embodying a focus on the Light within and highest good for all concerned

Such foundational and visionary work is the beginning of declaration — what some might even call the basis for a Manifesto. Rest assured, that is coming. Living and expressing fully from this deep place calls on all our intent, requires that we show up in these new and powerful ways of Being.

I have been able to share, above, acrostic messages as part of my Write Synergies Code. These totems and ways of Being are also part of the code and reminders to me about the deeper forces at play in all aspects of life.

We are being called to wake up and act from a more powerful place. Start by unlocking your Being, shining a light on your Vision, and acting each day in the truth of your Code!

Join me on the Write Synergies Path!
Bobbye Middendorf
The Write Synergies Guru

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If you hate marketing

For the many soul-preneurs, writers, authors, artists, therapists, healing professionals, coaches, and consultants who hate marketing, I pose one question: Why?

Share with this community what bothers you about marketing. I really want to understand. If I understand better, maybe I can help you.

From my own perspective (as writer, marketing strategist, copywriter), it seems more like the shoemaker’s children getting their shoes last.

Maybe it’s not exactly that for you. We’re curious. I’m curious. I’ve talked about building bridges from your creation or business or venture out to meet the tribe or community you are here to serve.

That bridge is marketing. That bridge encompasses the two-way path of the relationships that you develop with your perfect-just-right clients and customers. It opens the way for them to get to you and you to connect with them.

What is it about marketing your services or your creations or creative projects that simply stops you cold? You have gifts to give to the world in a balanced energy exchange. Don’t you think that it’s beneficial for people to know about who you are, what you do, and the gifts you have to offer?

Really. Curious minds want to know. Why do you hate marketing — really?

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It’s Not Bragging

If your family was anything like mine, bragging was discouraged. Do you remember being admonished not to brag? Not to be too full of yourself? And now here we are — many of us — entrepreneurs, soul-preneurs, professionals in private practice, the tribe of Conscious Creators, caregivers, healers, writers, authors, artists.

Everyone is being asked to market — not only products, services, but ourselves!  With the old family tapes running in the background, it’s not easy. How are you supposed to talk about yourself, your services, your projects, creations, ventures, and businesses without what sounds suspiciously like “bragging” — at least to those old critical deeply internalized voices?

And some of us are pushing the envelope even more: We are determined to stand fully in our power and presence, to finally shine our light full on. Now that’s something those internalized voices of yesteryear really perceive as over the top. It’s like an internal thermostat. Nope. Not THAT visible. “That’s even worse than bragging,” the internalized critic seems to say.

What to do? How do we work around the critic? How to come out with the work and be able to stand in our own power and possibility?

What if that inner critic is doing its best to  protect you? Based on the old programming, of course, but doing its best nevertheless. What if we could enter into a conversation with that inner critical voice? I can hear the guffaws already.

Here’s an excerpt of what I told Ronna Detrick over at her Renegade Conversations site. It’s all about an approach that befriends those troublesome inner voices.

In Ronna’s post, she wrote: “…far more about my deepest, age-old insecurities. They rear their ugly heads in times of fear. They are familiar. And I fight to keep them at bay.”

What I suggested is:  “What if you didn’t? Fight to keep them at bay? What if you were simply able to  be curious? What if you had a conversation with them? What if you sat with them and let them sit with you? What if you said, “Thank you. I’m curious. What are you trying to protect me from? You’ve done such an amazing job of protecting me. Can we talk about this?”

Open a dialogue. Put it on paper. Say thank you to the parts who are doing their best, perhaps based on old programs or instructions. And talk to them. Take your strength and your gift, (and yes, Ronna is amazing at nurturing deep conversations) turn it on that part of yourself that seems so troubling. Bring it into the conversational circle. Let it have its say.

Your protectors are there to protect you. You don’t have to squash them or get rid of them. You just have to talk to them, get them to work WITH you and your dreams and your purpose instead of against it. I know…it’s a lesson I have to keep learning over and over again. But it merits consideration I think.

This advice is inspired in part by the True Purpose and parts work of Tim Kelley and Jeffery Van Dyk over at True Purpose.
There’s also a Parts work workshop. To find out more: Audios from Aligning Your Psyche Teleclass 6/11 & Understanding Your Psyche Teleclass 5/25

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Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26

Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?

In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.

On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market.  Copywriting helps you tell the story of your product or service in a way that connects to your people.  You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)

The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.

For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities.  For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply.  Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.

My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first.  Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.

While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.

Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.

Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message.  We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.

Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed.  (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.

There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.

For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427

Hey #blog30: We are sprinting to the finish line. It’s been a blast!

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Writing Your Inner Journey–Blog Challenge Post 14

I came across marketing expert and coach, Tara Kachaturoff, on Connie Ragan Green’s 30-day blog challenge.  Her post today, “Marketing Your Book – The strategy may be in “why” you wrote your book,”  suggests that authors and would-be authors look at the reasons why writing a book was important in the first place. Tara explains, “You can often find hints of marketing strategies that might be a good fit.”

She concludes, saying,  “I believe there is value in taking time to explore your original intentions as you may find some highly aligned and inspirational strategies that are perfect for you!”

Tara’s insights are right on the money. What she opens the door to here is the deep dive, what I call the “inner journey.”  In particular for conscious creators, visionaries, thought leaders, and paradigm-changing authors, writers, messengers, healers, and soul-preneurs, this sort of reflection creates the foundational inner work that strengthens the creator and the project. But why, you may ask, does that matter?

What I have discovered and observed over my time in corporate book publishing and a decade-long self-employment journey helping all kinds of clients with their words,  is that all the fantastic outer stuff is great.  But using those juicy marketing tools alone can result in “bright shiny object syndrome” without the foundational grounding of this inner journey.  Both creator and creation become like a tree without roots, and just as unlikely to thrive.

Think about it. Without examining your underlying motivations, your vision, aspirations, and goals, without the inner clarity that comes  from envisioning your path and ultimate destination (or at least the next few steps), then you risk traveling the road that old saying describes: “If you don’t know where you’re going, any road will take you there.”

Ideally this inner work and inner journey takes place before the book is published.  But as Tara observes, it can be powerful at any point in the process. I like to point out the importance of this by saying “the inner journey IS the journey.”

Safe travels to all!

Post 14 in the 30 day blogging challenge. Follow the great collegiality on Twitter at #blog30.

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The Write Synergies Tribe Challenges

If you are a writer, author, healer, soul-preneur, or Conscious Creator with a big vision to create and a message to share, someone who is overwhelmed and daunted by the process of getting the message out and getting the words right, then you are in the right place.

Are any of these your sticking places?

  • You have a draft of your project or the marketing copy, but you are struggling to find the right words for the message that really make it come alive.
  • You are bumping up against the  inner voice that says, “Who do you think you are to be offering this?”
  • You would love to find some support to help you get out of your own way so you can share your gifts.
  • You could use regular inspiration and motivation, reminding you that the “big famous people” also started out not that different from you.
  • You feel overwhelmed by all the ways to get out the message. You need a practical and doable plan.

Wouldn’t it be nice to have a GPS system through all this?

Consider a personal guide and map-maker — like your own personal GPS system for your creative project and getting your message out — giving you practical and spiritual guidance for helping you get to where you want to go.

I support and mentor you — fellow visionaries, conscious creators, writers, authors, and healers — with your messages. We bring your big ideas to life and your projects and messages out to the world.

I’m using the Write Synergies Vision Quest process on myself. You’re seeing part of the process in action during this 30-day blogging challenge. I’m a writer who helps people with their marketing. Yet just like the shoemaker’s children getting their shoes last, it took me the better part of a decade as an independent writer and marketing consultant before I started my own online presence. Don’t do as I have done!

(Check out more on Twitter at #blog30.)

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