Write Synergies Copywriting | For Conscious Creators: Words that Bring Heart to Your Marketing & Soul to Your Business

TAG | owning your greatness

Jun/10

13

Claim It with Love

Own Your Greatness. Claim the name of your being and purpose. Why you are here. Your gifts. Your vision. Your greatness. Maybe it’s sleeping or lying dormant. And the way to claim it is in the name of love. Wake it up. Wake up the power and capability sleeping within. Claim your name. It is time for Owning Your Greatness.

Do whatever it is at the root of your being with great love and care. Do it with love for the words you use in the creation and about and around the creation. Do it with love for the backstory behind the creation. Do it out of love for the challenge you address. Love the problems you solve, because those “problems, issues or challenges” are the gifts that have tested you through the fire to create the person you are today. And love the solutions and answers and suggestions and approaches you can offer to others out of the fire of your own experience.

Of course you do it out of love and care and compassion for the people in your circle and community, the ones who can only hear it from you. You love your peeps! They are the reason you do all that you do.

Awaken yourself. Claim your own true self that emerges from your deepest love and compassion.

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“Focus on what is mine to do.”Tomar Levine

Your Time to Bloom: Tomar Levine has a gracious online home at this link. Her voice is gentle and her toolbox is extensive. It’s especially yummy for those with creative yearnings who feel they haven’t lived into their fullness — yet.

Tomar and I have been in online classes together here and there over the years. We share a passion for learning and maybe a bit of reticence in “putting ourselves out there.”

In an email note that followed up a recent phone conversation the other day, she said this. “Focus on what is mine to do.” How timely. That’s exactly where I am too.  Julia Cameron in The Artist’s Way: A Spiritual Path to Higher Creativity talks about “just showing up on the page.” That, I realize, is part of what is mine to do.  (Hence how good for me is this blog challenge!)

I’ve latched onto Tomar’s simple phrase that is so rich in reverberations. It sounds more grounded and less grandiose than “Owning Your Greatness.” But it tills much the same ground.

Both frame a way of Being that taps into life purpose, into the reason why we are here. They speak to the ongoing process of giving our gifts, of manifesting and embodying the service we are here to do with the people we are meant to help, the contribution that our creation is meant to make.

Whether you approach it in a matter-of-fact way (“Focus on what is mine to do.”) or in an expansive and out-there “Owning Your Greatness” sort of way, the bottom line is to  generate from the root of our Being the tasks of Doing in the world. Being comes first, the foundation. Then the doing, the action.

By doing the doing, by taking the action, even imperfect action, we create shifts. We make things happen. It’s time to pull back the curtain of reticence. The proponents who advise listening to the still small voice speak perhaps more softly than some others. That doesn’t mean the message is any less important than the ones who “shout.”

In fact, you might consider that the opposite is true. I acknowledge Tomar for the inspiration that started this post.  And thanks also for this 30 Day Blog Challenge. It  is helping me show up, take action, be on the page, as I  build the bridge for myself and my tribe.

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Write Synergies. It’s the name of this blog. (Oh yes, along with copywriting. We’re getting to that tomorrow…with the case of the missing keyword…Watch for it!)

Write Synergies: It’s the name of the book that’s under construction, the process, the sub-processes, even the author, who calls herself (for heaven’s sake) the Write Synergies Guru. More on gurus coming too.

Needing to write a blog post to explain what Write Synergies means indicates that the name isn’t ideal.  Maybe the people in the #blog30 challenge have been especially kind and have kept an open mind to explore such a non-keyword-named blog.  (thank you.)

As I pondered how to reinvent myself once again –to rename this body of work, at one coach’s suggestion — (I’ve been doing reinventing rather regularly. To hear about my lifelong commitment to reset, listen to my BlogTalkRadio interview with Nina Price on her show, Push the Reset Button.) — What happened?  A client said, “You know, that word synergies, it’s a perfect description of how it was, what happened, what you did, when you worked with me.” Whoa.

For the moment, I’m back to this word that no one understands–Synergies.

So, for the down and dirty explanation:  Synergies = Energies + Synthesis.  Synergies means energetically putting something together that’s greater than the sum of the parts. It encompasses the energies around bringing things together in new ways. (Remember the equation: thesis –>antithesis–>synthesis.)  It brings together the opposites to create something brand new.

Bottling up the synergies magic through and with words.
Those hidden (or not so hidden) synergies are what I help people uncover in their own creative vision.   Sometimes it’s something they didn’t even know was there.

The Write Synergies process supports conscious creators at any place along the spectrum of the creative process: in tapping their vision; in writing and polishing up their creations; with their copy, the message of the creation, so it connects;  in their communicating and outreach to their tribes; even in finding and connecting to the tribes…And to do that, I write. I listen and write. Write and listen.

For people looking for the courage to call themselves writers and authors, who want help, mentoring, support, inspiration, and encouragement in their own writing process, I serve as coach, teacher, and guide.

I write for people and about their projects and creations. We collaborate on writing so my conscious creator clients build the strong inner foundation that will support their outer work of bringing their creation, book, web site, newsletter, or healing venture fully into the world.

I use words, written words primarily, to help my people generate results greater than the sum of the parts. I help people bring their creations to life and to light. I listen and write souls (and their gifts) into authentic expression. (To do this, I have an extensive toolkit of expertise and experience. Again, a topic for another day.)

No matter where you are in a process of writing and conscious creation, you may need support, a sounding board, someone whose expertise resides in all the many manifestations of the written word.

Write Synergies is an alchemical, transformative process that moves with you along the path of your heart and soul, to where you really want to go. I love being your guide, joining you on your creative journey.

And for my new friends from the 30-day blog challenge, #blog30 on Twitter, I want to acknowledge all the gifts and greatness of your expressions and messages in the conversations over this past month. Thank you. You are truly owning your greatness in the world with the unique manifestation of YOU!

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For compulsive perfectionistas, it’s easy to fall into the trap of thinking that excellence equates to perfection. It doesn’t. That’s one of the (many) things I love about the work of Don Miguel Ruiz. In his bestselling  The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book, the agreement most pertinent to this discussion is “Always do your best.” This agreement plants the whole of his work firmly in the physical world we inhabit.

I love Don Miguel’s gentleness. In his new book, The Fifth Agreement: A Practical Guide to Self-Mastery, he recaps the first four agreements. For this one he says, in part, “Your best is, in fact, the only thing you can do.” Maintaining the intention to do your best means that one day when you are battling an allergy,  your best will look different than on a day when you are feeling well rested and not suffering from the pollen count or cat hairs in your nose.

Embodying excellence implies it’s in your bones. It means giving yourself fully to what is square in front of you, doing whatever you need to do with a level of mindfulness and care that turns everyday actions into moving meditations. This refers to making the soup or mowing the lawn or walking the dog as well as writing the blog post or being with clients.

Embodying excellence is in fact the daily practice that helps you traverse the Write Synergies Path to Owning Your Greatness. Embodying excellence is also related to Don Miguel’s “Always do your best,” in that both imply the daily, even moment-to-moment practice. Like writing, like doing scales on a musical instrument, the intention to embody excellence is in itself a practice that builds mindfulness. We get better at the important things by choosing what they are and then practicing.

Just about a year ago, I had the great privilege to spend an extended several days in a sacred vessel called Magnify Your Excellence, a weekend workshop convened by Judith Sherven and Jim Sniechowski. My time with these master wisdom teachers changed everything, opened up doors and windows I didn’t even know were there. During that time and after, we occupied a space of truly standing in all the power and immense beauty of our deepest authentic selves, abundant with gifts to offer our communities.

Your excellence? It’s you. It’s your presence in the moment. It’s bringing your shiny highest and best self to the party every moment you can possibly wake up and remember to do it. It is the process and practice of consciousness and mindfulness in all you do. And in doing this, you will be owning your greatness — whether you write a word or not.

Connect on Twitter with the #blog30 community.  Connect with Judith and Jim through the Soft Sell Marketers community.

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Embrace the heart and soul of your Vision.

Why would you not? Well, sometimes it’s the very bigness of it. The profound meaning it holds for you goes right into your bones. Or owning that the vision really is yours — it’s  your project, venture, or creation; it’s your message, and it’s all directed to your tribe, community, circle — this is just more than you can take in, especially when you are feeling small, depleted, or lacking in self-esteem or self-confidence. (Or, as my colleague Evelyn Roberts Brooks in the #blog30 challenge pointed out, “Hey I’m feeling fragile today.“)

Sometimes it’s like trying to get your arms around an elephant. It’s impossible. It’s too big. You’ll get trampled. It hurts. A million reasons to not embrace the big vision that unfolds along with the purpose for why you are here.

To embrace the vision, we have to own the bigness and greatness of ourselves, to stand in owning our gifts and greatness AND the greatness of the project we are here to create.  We have to be strong enough, big enough, flexible and adaptable enough to be able to open our hearts and wrap our arms around the big vision. Hug it. Cherish it. Encircle and enclose it.  Welcome it. Call it forth into the greater whole of our lives. It lives inside as the gift of our expression we are meant to bring out into the world as our service to our people.

It’s important to embrace these three elements that make up the vision, so as not fail it or yourself or your greater purpose.

First, you need to create the thing, the creation –the “art” as Seth Godin would call it in Linchpin: Are You Indispensable?. That is, the business, the painting, the writing, the project, the novel, the web site, the passion for service however it plays out in your world. Your need and desire to create it? Driven by love, a profound love for the project.

Second, you need to be willing to share the creation, to find a way to communicate the essence of what you have created. It’s the message of the creation, the ways that it can transform the lives of the people you have created it for.  This second step is the bridge between what you create and the people it is meant to serve. It means sharing the story of the creation. It means loving the telling of the project’s story.

Third, you have to love the people, your people, the ones who can only hear it from you. Without all three, all powered by love as the bottom line, the vision does not stand strong out in the world. This is all another way of reiterating the importance of embracing these elements as part of your foundation

We have been taught, in every situation, to play small. We’ve been admonished — from the time we were great spirits inhabiting small bodies — not to be “too big fer yer britches.” I officially deem it’s time to bust the seams on those too small britches. You are WAY too big to play small. Your project, creation, and message are far too important to the people you came here to serve, the people who need to hear it from you. Britches be damned.

Go ahead. Hug the elephant.

Post 23 in the 30 day blogging challenge, #blog30 on Twitter.

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As you go through the process of awakening self awareness, you might ask, “What does this have to do with owning the gifts and greatness I came here to give?”  The exercise of awakening self-awareness as outlined in the previous post did not specifically tie back to the process of owning your greatness.

So where does that come in?

Usually our gifts are hiding in plain sight. Everyone else can see them, but we can’t. We are the fish in water. What does water mean to a fish? It is a given. So, too, our gifts are invisible to us because they are so integral to how and who we are.

We yearn to share our gifts, but we sense they are hidden. So there’s this yearning to express the hidden gifts. We don’t even realize that we can’t help but express them. We have been expressing our deepest gifts (and purpose) every living moment without even being cognizant of it.

So I recommend using this awakening self awareness process to listen to the yearning of our gifts to be heard and brought out into the world.  For all we know, the gifts are hidden. Why?  Because we are not conscious, not aware of how we are expressing those gifts. This process helps bring our gifts and greatness to our conscious attention, thereby healing the yearning.

The free guidebook with meditation — available for no charge when you sign up with your name and email  in the box at the very top of the right sidebar –  goes into more detail on this aspect of awakening self awareness.  The guide/workbook offers perspectives and exercises specifically around using our self awareness exercises for listening to the inner yearning to express our gifts, owning that yearning, healing it, and finally  taking steps to mindfully own and express our gifts and greatness in the work we do in the world.

It’s all there — the gifts, the greatness, the purposeful vision — patiently waiting for us to awaken to what is with us, within us, and has been with us our entire lifetime.

Post #18 in the 30 day blogging challenge from Connie Ragan Green.  Follow us on Twitter #blog3o

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7 Steps to Owning Your Greatness and Gifts and the Contribution You Came Here to Make!

What is it about touching on that sweet pulsing center of who we really are, what we came here to do, and stepping up into our magnificence that turns us into shy and retiring wallflowers? Why do we back pedal — fast — away from our heart’s desire and what we say or think or feel we most want? Why do we retreat double time when a little sliver of a spotlight heads in our direction?  “No, I couldn’t possibly put even a little finger into that limelight,” we resolutely claim.

Some say it’s fear of failure. We are reticent about taking our deepest and most precious dreams and passions and art and creations out there into a tough, cold, cruel, and harsh world. We don’t want our hearts broken — yet again — when our creations and messages don’t find a place in the marketplace of ideas and messages screaming for attention.

Others say it’s fear of success. We fear shining the very light that we came here to shine. We fear our brilliance because it might mean a shift in the status quo. Suddenly we are more visible than we ever have been before. And what if there’s positive response? What then? Do we  fear success and shining our light because of old programming and shame? Do we have a familiar comfort in the smallness?

No matter the cause, whether fear of success or fear of failure, we so often fail to act on our own behalf. Some advise big steps, giant strides, quantum leaps.  Such approaches are seductive and tempting — just make the leap. Such a process may work for some. For others, the very bigness of the endeavor becomes a recipe for staying frozen, for blocking, for sheer terror at the cliff’s edge.

Baby steps are what Julia Cameron advises in this classic collection of her three books, The Complete Artist’s Way: Creativity as a Spiritual Practice. Baby steps can create new habits, literally new neural pathways that can create vast and positive internal shifts. But we have to take the time to put the new habits into practice. Over millennia, the Grand Canyon was cut through by the patient waters of the Colorado River. There’s visible power in that river channel. We are stunned by the breathtaking results. But in our lifetime, we don’t have the kind of time it took to carve out the Grand Canyon.

Perhaps there is a third way. Living on the “third coast” of the Great Lakes and their freshwater foam, in Chicago, roughly the middle of our country, I’m especially fond of alternatives, third ways, the golden mean of Greek philosophy, (and similar notions from Confucius and the Middle Way of Buddhism).  Mapping a confident path through the the impatience of taking baby steps and along the cliff edge of quantum leaps, I have developed a seven-step process for owning your gifts and greatness.

The Write Synergies Path to Owning Your Greatness requires a series of back and forths, alternating inner work, then outer work; inner, then outer. The inner journey work builds the foundation. But we live in the physical world. Without action in the outer spheres, little happens and our visions and gifts do not come to fruition. So consider the following seven steps (and the eighth, the bonus and result of following this path). And, although these are process steps, there are sweet results and outcomes by incorporating each one, so stay tuned.

Over the next few days, I will expand on these seven steps.

  1. Awaken Awareness
  2. Add Accountability
  3. Build Momentum
  4. Create and Implement
  5. Delight your People–your tribe/circle/audience/community/
  6. Embrace the heart and soul of your project, creation, and message
  7. Embody Excellence

Following the path through this process, one piece of the Write Synergies Vision Quest, you’ll arrive at the 8th step–your result, the bonus, outcome, and reason you are here: Living Your Legacy.  (I’ve talked about this before a bit. See related post at the link. And watch for more to come.)

Thanks once again to all the wonderful colleagues and conversations at #blog3o.


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I’m a huge fan of author Tamora Pierce.  Her powerful female characters serve as role models for younger readers and older ones alike.  Her  young adult series, The Circle of Magic — Sandry’s Book (Circle of Magic, Book 1) (No. 2)
–features  a finicky older mage, (gosh, about my age) a brilliant and educated seer and foreteller, Master Niklaren Goldeye, (Niko), who has a visioning gift for seeing so deeply that he can uncover magical gifts where other — more traditional mages — have never detected magic. Tamora Pierce on Amazon

As the series opens, Niko’s “foretellings” have sent him hither and yon to rescue four young, undiscovered mages just in the nick of time and right from death’s door. Niko, as one of the teachers of the young mages, plays a prominent role in the Circle of Magic Quartet. He personally mentors one of the students, and the other three connect with teachers who specialize in their particular brand of magic.

I’ve discovered that the truths and insights from fiction can shed uncommon light on our own situations. I realize that what I do for my clients is not unlike the magic embodied by the fictional Niklaren Goldeye.  As implied in his taking Goldeye as his mage name, Niko is a seer who recognizes the deeply hidden and buried gifts and gold of these four young mages even when the children themselves or their families do not.

Sometimes we have to be  the “seers of gifts” within ourselves, being the Niko to our own hidden greatness. Tamora Pierce develops this character (and so many others) in a way that allows the gifts of the characters to resonate within readers like a gong’s reverberations shiver right into the bones.

Recognizing a fellow traveler in Niko, I am strengthened in myself. Recognizing myself in Pierce’s telling of his gifts, I can acknowledge similar gifts within myself.  Part of the magic I bring into client collaborations and conversations is an uncanny (some might say magical) gift of seeing (and hearing) from deep within them the gifts they don’t always fully understand nor yet embrace for themselves.

What is the magic within you that you are not owning? What gifts and greatness and contributions have so far gone unexpressed?

30-Day Blog Challenge Day 9/ follow our progress on Twitter #blog30
Follow me on Twitter  @bobbyemiddendor

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You want to make a difference. How best to do that?

Pondering this, I came synchronistically to the following quote from Neale Donald Walsch:
“Money is not the issue. Having the courage to give your highest gift is the issue.”

The Write Synergies process starts with the understanding that we all have gifts to give.  Most of us still  need to fully own (as in acknowledge to ourselves) the greatness of our being, our inner power, as well as the great contributions that we can give — via our creative projects, ventures, books, talks, web presences. We came here to make a difference, to make our corner of the world a better place by expressing the authenticity of our being. The only way we can do that is to step out of our own way. I have trouble with this too, tripping myself up endlessly.

That’s the beauty of using writing to unearth an inner process, to uncover the depths of our capabilities. Then comes the exhilaration of taking the next step and moving the writing into the outer path, following the trail of words out into the manifest world, giving birth to our creative brainchildren and helping them find their place and their people.

There are souls yearning to awaken to share their gifts and greatness.  This Write Synergies process is one path to help people get from the “in here” to the “out there” with grace and wisdom. It’s the path for those willing to use words to shine their light and share their gifts.  You make a difference just by being who you are, but learning to feel at ease telling your own story lets you magnify your light.

Shine on!

(follow the 30-Day Blog Challenge on Twitter at #blog30)

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“Focus instead on how you can help people. Make your reader the center of your blog, and find ways to help your reader succeed (at whatever you’re teaching). The rest — stats and money and all that — will come later.”  So says Leo Baubata in point #13 in  Write to Done, the question, “What’s the most important blogging question I’m not asking? A: You should be asking, “How can I most help my reader?”

So for readers of Write Synergies Copywriting, all of you Conscious Creators,
Visionary writers, authors, publishers, speakers, artists, caregivers, and healers, I ask:
What can I do to support you on your journey?
What are you looking for to help get your message out there?
What would encourage you to step up in Owning Your Greatness?
(And the greatness of your book, project, or venture?)
What support do you need in expressing your gifts and connecting with your audience?
What would your life look like if you were Living Your Legacy?

Let me know!

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