Like it or not, the business paradigm shift is here.  You can always see how far business as usual takes you, although right now I’d characterize that as a  head-in-the-sand approach.

Or you can enter a dialogue to create a new model of business that reflects your authenticity, connection, community.  You can stand up, express your gifts, and own your greatness as part of the Soft Sell Marketing trend.  Judith and Jim are opening the dialogue for Soft Sell Marketers to come together to see how we might consciously co-create this paradigm shift.  See their blog post at:

http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/

authenticity, Excellence, gifts, Judith and Jim, marketing trends, owning your greatness

When Judith and Jim, founders of the Soft Sell Marketers Association, asked members last week for a title for their daily newsletter, I played around with the bits and bytes on my keyboard and sent them a list of possibilities.  They found one in my list that really resonated with them.  A couple of days later, they responded enthusiastically, and on April 1, they published the newsletter with its new name, “Your Daily Heartbeat for Soft Sell Marketing.”

It’s great being able to make a contribution to a community that is doing so much to create a soft sell platform for internet marketing, providing a focus on selling as spiritual service. I see this as  a powerful marketing trend that is growing exponentially.  I so admire Judith and Jim for pulling back the curtain to reveal the realities of soft sell  marketing on the internet.  They do it live and in person at their Bridging Heart and Marketing Conference. (More on that at http://bridgingheartandmarketing.com/blog/)

It was also great to receive their public acknowledgment. We all like that!  And they sent me a new PDF e-book on all the ins and outs of testimonials as a thank-you in appreciation for my contribution.  We all like gifts!

Of course, what we all like most of all is to use our own gifts, to bring those gifts out into the public sphere and to see the gift of our brainchild succeed. One of the passions of The Write Synergies Guru is to name things.  Capturing the essence of a book or newsletter with a great title, developing headlines that reach out and resonate in the heart of readers, helping clients own their greatness and express their authentic gifts…well…these are things I do for fun. That’s the best gift of all.

authenticity, gifts, internet marketing, Judith and Jim, marketing trends, owning your greatness, Write Synergies Guru

Are your people the LOHAS people?  If your perfect audience (reader/customer/client) is committed to spirituality, wholeness, health, sustainability, going green, then check out the Top LOHAS Trends for 2009.  You’ll tap into the current directions and interests of this leading edge of conscious creators.  LOHAS stands for  Lifestyle of Health and Sustainability.
I’ve followed the “LOHAS” trend since before it had a name –for nearly 20 years now!  LOHAS describes roughly the same people that sociologist Paul Ray as defined “Cultural Creatives” in the book of the same name. Some of you may find this LOHAS trends link a valuable resource as you develop information products, businesses, ventures, and services that will appeal to this market.  While not everyone is a LOHAS person, in many ways, these are the people who are leading the way in the business and lifestyle paradigm shift that we are experiencing right now.

What are some of these LOHAS trends in a nutshell?  The research firm Natural Marketing Institute (NMI) keeps tabs on the people in this sustainability (LOHAS) category.  NMI  highlights:

1. Small steps. Big changes. (small daily practical changes)
2. From Isolation to Affiliation. (creating community)
3. Being Here. Now.  (stop multitasking and embrace metaphysics)
4. LOHAS 360 (personal AND planetary sustainability)
5. Clean Sweep (nontoxic)
6. Not so Alternative (what was alternative is moving mainstream)
7. Root Causes (getting to the underlying whys)
8. Beauty Shop (comes from the inside–timeless, transparent, authentic)
9. Energy 2.0 (conserving energy, both personal and planetary)
10. Heirlooms (buy less and better quality)

Details at:  http://www.lohas.com/articles/101795.html

conscious creators, LOHAS, LOHAS Trends, marketing trends