On Independence — Just Noticing

Happy Independence Day to my US friends. (and to my Canadian friends, celebrating independence on Canada Day, July 1). The roots of what was initiated here in the US more than 234 years ago started with great possibilities. Some of that purity of intent has gotten corrupted over time. But there remain bright lights and good hearts dotted across the continent. From these embers, we must ignite the new hope.

Eleven years ago, right about this time of the summer, I too had reason to celebrate a personal independence when I stepped out of the corporate publishing world to create my own venture.  My journey over these 11 years has had ups and downs, but right now I am creating something new to lift the ceiling, so that greater possibilities open up like flowers before me and inside me and for all who choose to play in my circle. I’m raising my set point on good new stuff for myself and for the Write Synergies Circle that I am creating.

I completed 25 of the blog posts during the 30 day blog challenge convened by Jeanette Cates. Not bad considering I was unplugged at a retreat for 8 of those days. I received the “Mini 7″ award, which is completing 7 daily posts. I liked to joke that several of us completed multiple “mini 7s.” It was great fun shared with a cool circle of people. I truly appreciate everyone’s energies as we journeyed together. I look forward to the mutual support from this special circle of people as we move forward.

In Lake Geneva, as I reported here earlier, I fell into a circle of heart-full new friends. In Hawaiian, it’s called an “O’Hana,” or family. And that’s just how it felt. Energized from this gathering, and using it as a springboard, my process and creations are being magnified at an amazing rate.

Over the past year, I have been shapeshifting the copywriting I do. It’s not going away, but it is morphing as all living things do.  For those who can benefit from coaching, even if they don’t need the copywriting, I am adding Full Presence Coaching as a sacred listening space to support people on their creative and business journeys.   I realize that some people can benefit from entering into a sacred space as part of these Full Presence mirror conversations — a perfect way to metabolize the learnings that they are going through. Send me an email if you want to discuss the coaching option.

I continue to work deeply with Susan Castle, Paul Bauer, Jan Stringer, Alan Hickman, as well as my coaches Judith Sherven and Jim Sniechowski. It’s interesting to observe how the mentors most important in my life right now are committed couples. Just noticing, that’s all.

AND YET:  “Just Noticing” is absolutely crucial. Think about this. Act on this. Aim, for a week, to build “just noticing,” into your everyday life.  As I write this at the kitchen table in my personal Shangri-La, the crows visit. Crow has become one of my totems since I began noticing crow’s presence in my daily life at crucial moments over the past year. Crow, like the yin and yang bracelet I wear, symbolizes the unity of the polarities.

“Just noticing.”

See what you notice, then report back. What are you able to notice when you pay attention to what is around you? What about when you pay attention to the story behind the story? I look forward to your shared insights and stories.

Here’s to independence and noticing!
Bobbye Middendorf
The Write Synergies Guru

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Heart and the Art of Marketing

Marketing is a way of getting the word out and building relationships.  To take it to a grander scale, marketing is all about building community.  If you feel challenged in expressing your gifts, if marketing is a dirty word, or at least it doesn’t come naturally, then here’s help.

Express your gifts’ value to others authentically, align your marketing messages with who you really are, and you will be creating the connections that resonate with your perfect readers (audience/clients/customers). That authentic connection is what your perfect people are seeking.

Think about it: What if they can only hear it from you? Now is the time to hone and refine your message and your voice to make the connections that your audience needs to hear–as only you can do it — from YOUR heart.

Authentic artful and heart-full communications that resonate with your perfect clients, customers, readers, and listeners are like the “magic wand” that can magnetically attract your perfect audience.

The art of marketing communication (copywriting, strategy, relationship-building) success hinges on you excavating and honing your authentic voice with a message that is aligned with who you are, expresses the heart of your project, and then can connect with your perfect audience.

It starts with a simple realization: All things being equal, people generally choose to do business with people they know, like, and trust.  In fact, they are often most attracted to people most like themselves.  What this means is that the more clearly you express YOU, the heart and soul of your venture or project, then the more likely you’ll connect with your perfect people.

If you are a visionary conscious creator, writer, soul-preneur, author, speaker, artist, or healer, then getting clear on who you are and what makes you tick can be the single greatest and most profound piece of marketing you can do to ensure your success and the long-term success of your project.

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Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26

Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?

In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.

On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market.  Copywriting helps you tell the story of your product or service in a way that connects to your people.  You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)

The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.

For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities.  For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply.  Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.

My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first.  Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.

While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.

Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.

Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message.  We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.

Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed.  (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.

There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.

For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427

Hey #blog30: We are sprinting to the finish line. It’s been a blast!

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Write Synergies: What It Means — Blog Challenge Post 25

Write Synergies. It’s the name of this blog. (Oh yes, along with copywriting. We’re getting to that tomorrow…with the case of the missing keyword…Watch for it!)

Write Synergies: It’s the name of the book that’s under construction, the process, the sub-processes, even the author, who calls herself (for heaven’s sake) the Write Synergies Guru. More on gurus coming too.

Needing to write a blog post to explain what Write Synergies means indicates that the name isn’t ideal.  Maybe the people in the #blog30 challenge have been especially kind and have kept an open mind to explore such a non-keyword-named blog.  (thank you.)

As I pondered how to reinvent myself once again –to rename this body of work, at one coach’s suggestion — (I’ve been doing reinventing rather regularly. To hear about my lifelong commitment to reset, listen to my BlogTalkRadio interview with Nina Price on her show, Push the Reset Button.) — What happened?  A client said, “You know, that word synergies, it’s a perfect description of how it was, what happened, what you did, when you worked with me.” Whoa.

For the moment, I’m back to this word that no one understands–Synergies.

So, for the down and dirty explanation:  Synergies = Energies + Synthesis.  Synergies means energetically putting something together that’s greater than the sum of the parts. It encompasses the energies around bringing things together in new ways. (Remember the equation: thesis –>antithesis–>synthesis.)  It brings together the opposites to create something brand new.

Bottling up the synergies magic through and with words.
Those hidden (or not so hidden) synergies are what I help people uncover in their own creative vision.   Sometimes it’s something they didn’t even know was there.

The Write Synergies process supports conscious creators at any place along the spectrum of the creative process: in tapping their vision; in writing and polishing up their creations; with their copy, the message of the creation, so it connects;  in their communicating and outreach to their tribes; even in finding and connecting to the tribes…And to do that, I write. I listen and write. Write and listen.

For people looking for the courage to call themselves writers and authors, who want help, mentoring, support, inspiration, and encouragement in their own writing process, I serve as coach, teacher, and guide.

I write for people and about their projects and creations. We collaborate on writing so my conscious creator clients build the strong inner foundation that will support their outer work of bringing their creation, book, web site, newsletter, or healing venture fully into the world.

I use words, written words primarily, to help my people generate results greater than the sum of the parts. I help people bring their creations to life and to light. I listen and write souls (and their gifts) into authentic expression. (To do this, I have an extensive toolkit of expertise and experience. Again, a topic for another day.)

No matter where you are in a process of writing and conscious creation, you may need support, a sounding board, someone whose expertise resides in all the many manifestations of the written word.

Write Synergies is an alchemical, transformative process that moves with you along the path of your heart and soul, to where you really want to go. I love being your guide, joining you on your creative journey.

And for my new friends from the 30-day blog challenge, #blog30 on Twitter, I want to acknowledge all the gifts and greatness of your expressions and messages in the conversations over this past month. Thank you. You are truly owning your greatness in the world with the unique manifestation of YOU!

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Are these synergies for you?

Interested in results greater than the sum of the parts?  Then maybe Write Synergies Copywriting is a resource for you.  You’re a person comfortable playing in the world of words.  When you see “synergies,” you aren’t intimidated. You’re fascinated.  You’re excited about the possibilities.  You see tantalizing opportunities.  You want to connect the dots for that bigger picture–and bigger results for your projects.

Words, writing, telling the authentic story of yourself and your project is crucial to making the connections with your perfect audience of clients/customers/readers.  If you are ready for owning and expressing your authenticity and your greatness, then consider Write Synergies Copywriting as an oasis and Bobbye Middendorf as your coach and marketing partner.

Write Synergies Copywriting will help you draw together all the disparate threads that make up your creative project so that you express your fullness, the joyful whole of who you are and what you are about.  You’ll express the heart and soul of this amazing creation (book, project, venture) that you’ve poured your creative passions into.  Maybe you’re entering here at a door marked “copywriting,” but that’s just one room in a house big enough to encompass your authenticity and give voice to the heart of your creative endeavor.

The American Heritage Dictionary says synergy comes from the Greek.  “From Greek sunergi, cooperation, from sunergos, working together. sun-, syn- + ergon, work;”  See it here.

If you resonate with synergies like these, then consider: Is it time to work together?

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