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“I’d really rather just be doing the work that is mine to do, practicing my art or craft or therapy or career or profession. What is all this about marketing?!”
I’ve heard variations on this phrase for years — starting with the authors I worked with at the publishing company that employed me. They saw marketing, at best, as a necessary evil.
Now that I’m a free agent, hiring out to write and market and coach and strategize with and for my clients, I regularly come across writers, artists, healers, coaches, therapists, designers, attorneys, entrepreneurs, and even bankers who deeply dislike (hate?!) marketing. They see it, at best, as a necessary evil.
These are perfectly capable people who seem baffled when it comes to marketing. They tap fearfully into the seemingly endless supply of variations on “marketing.” There’s corporate marketing, database marketing, SEO marketing, LOA marketing, internet marketing, social media marketing, MBA marketing, marketing trends, marketing research, marketing segmentation, branding, Superbowl marketing, direct response marketing, B-to-B marketing, B-to-C marketing, and we haven’t even touched advertising or PR, which might be included if you talk about integrated marketing or its longer-winded cousin, integrated marketing communications.
Are you intimidated yet? Are your palms sweating? Is fight or flight kicking in? Maybe this is why you hate marketing. Where are you in all this foreign-sounding gibberish? Where is your heart? Where is your gift? Where, even, are your people?
At the most fundamental level, for Conscious Creators, soul-preneurs, world-changers, visionaries, healers, and others in the soft sell marketing community, it really is all about your people. It’s about you and your community and connecting the two. We can talk about marketing without even going past the letter “C.”
Marketing is all about your Community. You can call it your circle, your clients, your customers, or even your audience. You can even go past “C” and call it your tribe. It’s all about your people. Well, what about them?
Marketing is all about Connecting. Connecting is a two-way process. You connect with them, and they connect with you. How do you connect? From my perspective as The Write Synergies Guru, I’m partial to making the connections via words.
But connections come in every sensory variety. Music connects. Visuals connect. Paintings. Sculpture. Movies. Architecture. Movement connects. The healing touch of massage therapy connects. Even the tantalizing smells from your local cafe-bakery make a connection.
Marketing = Connecting + Communicating. So you make this connection, and from this connection you communicate. As with connecting, above, all your senses have their ways of communicating. But unless you’re right in front of the bakery or the painting or on the massage chair, the actual connection is tough to maintain. Distance isn’t a friend for these ways of communicating.
That’s why words as a medium (though imperfect) can paint the sensory details in a way that makes the communications possible over long distances and across time and space. Words can connect. Words can bring alive the connections across the world.
Words may be stories (Jeanne Kolenda is a master at stories with a purpose.) or metaphors. Words may be how-to or checklists. Words make up the books, the info products, the blog posts, web sites, brochures, business cards, press releases and even the 140 character tweets that are the currency of our communications.
Words weave the background texts of our lives. Words, both spoken and written, are how we communicate!
You mean marketing is just about talking to people? In the broadest sense, yes. That’s exactly what marketing is.
Connect with your Community by Communicating your Content. We prefer, all things being equal, to do business with people we know, like, and trust. How, in this digital marketplace, do we learn to know, like, and trust strangers?
The bakery cannot communicate its smell across the city to connect with bread-lovers in another neighborhood. But our words, imbued with meaning, with the content of our expertise, shared appropriately and clearly, focused on helping our people address whatever issue they face, packaged in a way to be useful, our words can communicate valuable content.
Marketing is that remarkable bridge, weaving together you, your heart, your creation. It weaves these “Cs” of Community, Connection, Communication, and Content into your message and beams it to your people in a way that they can hear it, can take it in, can process it. Suddenly the two-way span back and forth across your bridge is open.
They walk across the bridge to you. You meet them on this bridge constructed out of words that communicate your content and connect with your community.
A guest post over at Problogger.net recently commented, “Treat the blog … as a promotional vehicle for an actual business. This isn’t to say all you do is pimp your products. On the contrary, you provide really great content in order to build the relationship up with your reader. However, you do it with the aim of converting into a sale of your own product.”
With the opening bell of the 30-day blogging challenge convened by Jeanette Cates, Ph.D., it’s important to consider the attitude and approach our blogs are taking. Every blog takes a somewhat different approach, and certainly they are designed as one piece of our businesses.
So, while this is true, that the blog is a promotional tool, it seems to me much more than that. We sell ourselves, our clients/customers, and our content short if making the sale is the sole focus. While we are in business, it’s also important to create an appropriate space for relationships to expand and unfold.
Blogs are perfect places to share value and build community. For me, the part of the quote that does hit the mark is, “…great content to build relationship with your readers.” Marketing, in particular soft sell marketing, is all about making the connections and building the relationships in a respectful way.
Ultimately we are not serving our perfect customers and clients well if we don’t move into meeting their needs by selling our products/services in the spirit of serving them. Maybe that’s why the line, “…you do it with the aim of converting into a sale…” somehow rubs me the wrong way. It doesn’t hit at the nuances of care for your perfect customers that I think is a critical ingredient, especially in my market of visionaries, messengers, authors, writers, conscious creators, soul-preneurs, and healers.
As a solo professional, the “product” at the moment is me–and the services I provide to help visionaries and conscious creators get their messages out to their perfect customers/clients.
But as a writer, the blog is also a place for developing book content and other creative solutions for people– who may “just” be readers of the blog. It’s designed to give my own perfect clients a taste of my philosophy, values, and style. They can get a sense of whether it’s a “fit” to consider working with me in a more in-depth way.
So this blog focuses on publishing content in the service of relationship-building, which is itself the foundation of marketing. It’s also a place for people to learn and gain value even if they don’t buy something right away.
To fully serve people, the next step is to sell something. At the same time, I am committed to the importance of publishing remarkable content as a way to build relationships.
Several years ago, two separate teachers informed me that I was a healer. “But I’m a writer,” I said. “And without a doubt, you’re a healer,” they both insisted. I was surprised. At least in this lifetime, I’ve stayed as far away from the healing arts as I possibly could, except when I insisted on natural, unmedicated childbirth with midwives. Twice. I credited my long-time meditation teachers, Rosita and Sandy at Arche International, with giving me the inner knowledge and training to make such feats possible. Them and the Bradley Method.
I have come to define healing in the broad terms my teachers must have meant. We are all healers at some level. It is that underlying healing intention that I uncover and magnify with my perfect clients, both in our conversations and in writing projects. The transformational visionaries determined to shift this hinge-historical moment in a positive direction — the conscious creators, heart-based venturers, soul-preneurs, soft sell marketers, the healing visionaries and authors with intentions on a planetary or systemic level — are indeed weaving the healing with every word they (we) publish and client they (we) interact with.
My colleague in the 30-day blog challenge, Kazi (on Twitter as @50andFit) recently wrote about entrepreneurship as path to self-healing. It’s a post full of common sense and practical tips. Kazi said, “…ensure you get the personal outer and inner cultivation you need to remain healthy and on top of your game. Your attention, time, energy and creativity are all aspects of your Chi. Your Chi is your very life force. It is the very basis of your health, wealth and wisdom. If you allow your chi to diminish, you allow your life to diminish.”
Like Kazi, I advise care of the life force, the Chi. For my tribe, writing is the very means for that inner and outer cultivation and balancing of Chi. Writing is a way of strengthening the inner, of mining the inner gold of your own thoughts and feelings, many times discovering what you think and feel as you write. One client (who never really liked writing much even from school days) reported that she discovered things about herself that she never knew when she put herself into the process of writing.
From this inner cultivation and strengthening comes the outer development and presentations of our messages and our creations. The outer manifestation of our creation and its outreach message are all the stronger by being forged from the inner fires first.
Words and writing are the tools for the personal inner healing journey. They are metaphysical and alchemical agents of change. They are also the tools for manifesting written creations (books, blogs, brochures, articles, e-courses, even tweets); and they are the raw materials that go into creating the message that will then connect to the people who need to hear it.
Remember: Your creation, book, project, or venture cannot begin to do its healing of the heart of the world until it is out there, full and strong. YOU have to be a strong enough vessel from the inside out, without cracks, to bring your creation all the way into the world. You have to be healed and strong enough to go on helping it grow into the full flowering of the message and healing it is here to do.
Oh, yes. Words are powerful. One colleague recently received a serious wounding by words. Others came in and used words, attempting to mitigate and transform the pain, using their love in words as healing. Writing is healing when healing and wholeness are the intentions.
#Blog30 on Twitter.
6
Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26
7 Comments | Posted by Bobbye in Copywriting, Writing
Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?
In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.
On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market. Copywriting helps you tell the story of your product or service in a way that connects to your people. You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)
The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.
For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities. For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply. Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.
My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first. Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.
While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.
Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.
Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message. We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.
Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed. (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.
There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.
For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427
Hey #blog30: We are sprinting to the finish line. It’s been a blast!
5
Write Synergies: What It Means — Blog Challenge Post 25
4 Comments | Posted by Bobbye in Synergies, Writing
Write Synergies. It’s the name of this blog. (Oh yes, along with copywriting. We’re getting to that tomorrow…with the case of the missing keyword…Watch for it!)
Write Synergies: It’s the name of the book that’s under construction, the process, the sub-processes, even the author, who calls herself (for heaven’s sake) the Write Synergies Guru. More on gurus coming too.
Needing to write a blog post to explain what Write Synergies means indicates that the name isn’t ideal. Maybe the people in the #blog30 challenge have been especially kind and have kept an open mind to explore such a non-keyword-named blog. (thank you.)
As I pondered how to reinvent myself once again –to rename this body of work, at one coach’s suggestion — (I’ve been doing reinventing rather regularly. To hear about my lifelong commitment to reset, listen to my BlogTalkRadio interview with Nina Price on her show, Push the Reset Button.) — What happened? A client said, “You know, that word synergies, it’s a perfect description of how it was, what happened, what you did, when you worked with me.” Whoa.
For the moment, I’m back to this word that no one understands–Synergies.
So, for the down and dirty explanation: Synergies = Energies + Synthesis. Synergies means energetically putting something together that’s greater than the sum of the parts. It encompasses the energies around bringing things together in new ways. (Remember the equation: thesis –>antithesis–>synthesis.) It brings together the opposites to create something brand new.
Bottling up the synergies magic through and with words.
Those hidden (or not so hidden) synergies are what I help people uncover in their own creative vision. Sometimes it’s something they didn’t even know was there.
The Write Synergies process supports conscious creators at any place along the spectrum of the creative process: in tapping their vision; in writing and polishing up their creations; with their copy, the message of the creation, so it connects; in their communicating and outreach to their tribes; even in finding and connecting to the tribes…And to do that, I write. I listen and write. Write and listen.
For people looking for the courage to call themselves writers and authors, who want help, mentoring, support, inspiration, and encouragement in their own writing process, I serve as coach, teacher, and guide.
I write for people and about their projects and creations. We collaborate on writing so my conscious creator clients build the strong inner foundation that will support their outer work of bringing their creation, book, web site, newsletter, or healing venture fully into the world.
I use words, written words primarily, to help my people generate results greater than the sum of the parts. I help people bring their creations to life and to light. I listen and write souls (and their gifts) into authentic expression. (To do this, I have an extensive toolkit of expertise and experience. Again, a topic for another day.)
No matter where you are in a process of writing and conscious creation, you may need support, a sounding board, someone whose expertise resides in all the many manifestations of the written word.
Write Synergies is an alchemical, transformative process that moves with you along the path of your heart and soul, to where you really want to go. I love being your guide, joining you on your creative journey.
And for my new friends from the 30-day blog challenge, #blog30 on Twitter, I want to acknowledge all the gifts and greatness of your expressions and messages in the conversations over this past month. Thank you. You are truly owning your greatness in the world with the unique manifestation of YOU!
Create and Implement: Sounds simple. And it’s the heart of the matter, isn’t it? If you are a visionary author, writer, messenger, thought leader, or conscious creator with a mission to heal, the idea is to get the work (and its healing results) out there into the world, to start serving the people you came here to serve.
I just read a review for a creativity process book over at Amazon, and there are now comments on the comments. One of those subcomments really struck home. Do these creativity process books help you take action on making your art (whatever it may be)? Or does the process lull you into endless loops of reflecting on the process?
It’s a fine line, I think. Because the inner journey, as discussed in prior posts, is important to building a strong foundation for the outer expression of your work and gifts and greatness in the world. But at a certain point, it’s time to just do the work, to build the house, write the book, call the clients. How can you use these “process” approaches to launch you into the doing of the actual work (art) you came here to do (make) — and not as an excuse for endless procrastination and preparation?
Note to self: Is this a potential danger of the Write Synergies Path work that I am creating? How may I structure this “process” so it’s more about moving my people forward with doing whatever is the important work/art/creation/venture? How do I prevent myself and others from falling into the thrall of something completely impractical and tail-chasing as an excuse to avoid the work of creating? How can I make sure there is practical traction?
My personal challenge IS in doing my “own work,” whatever that may look like. It looked for a time like poetry. And for time it looked a lot like collage/assemblage. Then photography. Now it seems to want to shape itself into a book. Or several. And collaborating with visionary thought leader clients to support and mentor them in creating their most important writing projects.
This post, “create and implement,” is really all about encouraging you in the doing of your work. To do full justice to “create and implement,” it really calls for more detail than a single blog post here.
You ask, “Do I just start creating?” Yes. Sometimes you just start. Sometimes, instead, the creation “starts” you–its call is so persistent that it seeps out of your pores and your pen or across the keyboard without your even being full aware of it. This is the luscious process of what I call “divine dictation.” Something comes out, flows out the pen and onto the page. I know I wrote it, but I don’t have a clue where it came from. These are the moments of the gift. It’s important to grab the gift moments, treasure them, and build on them. They are the gold.
Then there are the other moments, when the engine is cold and it’s tough to start. These are the times when the “Just do it,” motto comes in handy. Times that call for the admonishment to be willing to write what Anne Lamott calls, the “shitty first draft.” Get something out there. Pen to paper even when you don’t really “feel like it.” (And here, a perfect time for acknowledging the gift of the 30 day blog challenge, to get stuff done and out in spite of resistance, procrastination. So thanks #blog30 community!)
Remember: It’s a stronger house with a foundation, and it’s a stronger creation when it has the grounding and foundation of having done the inner work first, tapping into the vision and building on your authenticity, gifts, and greatness.
Be grateful for the gifts and moments of golden flow. But keep on writing (creating) anyway, even if you feel like you are plugging along up a steep incline. Think of the view when you get to the top. Just make sure you are climbing the right mountain!
24
Writing Your Inner Journey–Blog Challenge Post 14
8 Comments | Posted by Bobbye in Inner Journey, Writing
I came across marketing expert and coach, Tara Kachaturoff, on Connie Ragan Green’s 30-day blog challenge. Her post today, “Marketing Your Book – The strategy may be in “why” you wrote your book,” suggests that authors and would-be authors look at the reasons why writing a book was important in the first place. Tara explains, “You can often find hints of marketing strategies that might be a good fit.”
She concludes, saying, “I believe there is value in taking time to explore your original intentions as you may find some highly aligned and inspirational strategies that are perfect for you!”
Tara’s insights are right on the money. What she opens the door to here is the deep dive, what I call the “inner journey.” In particular for conscious creators, visionaries, thought leaders, and paradigm-changing authors, writers, messengers, healers, and soul-preneurs, this sort of reflection creates the foundational inner work that strengthens the creator and the project. But why, you may ask, does that matter?
What I have discovered and observed over my time in corporate book publishing and a decade-long self-employment journey helping all kinds of clients with their words, is that all the fantastic outer stuff is great. But using those juicy marketing tools alone can result in “bright shiny object syndrome” without the foundational grounding of this inner journey. Both creator and creation become like a tree without roots, and just as unlikely to thrive.
Think about it. Without examining your underlying motivations, your vision, aspirations, and goals, without the inner clarity that comes from envisioning your path and ultimate destination (or at least the next few steps), then you risk traveling the road that old saying describes: “If you don’t know where you’re going, any road will take you there.”
Ideally this inner work and inner journey takes place before the book is published. But as Tara observes, it can be powerful at any point in the process. I like to point out the importance of this by saying “the inner journey IS the journey.”
Safe travels to all!
Post 14 in the 30 day blogging challenge. Follow the great collegiality on Twitter at #blog30.
If you are a writer, author, healer, soul-preneur, or Conscious Creator with a big vision to create and a message to share, someone who is overwhelmed and daunted by the process of getting the message out and getting the words right, then you are in the right place.
Are any of these your sticking places?
- You have a draft of your project or the marketing copy, but you are struggling to find the right words for the message that really make it come alive.
- You are bumping up against the inner voice that says, “Who do you think you are to be offering this?”
- You would love to find some support to help you get out of your own way so you can share your gifts.
- You could use regular inspiration and motivation, reminding you that the “big famous people” also started out not that different from you.
- You feel overwhelmed by all the ways to get out the message. You need a practical and doable plan.
Wouldn’t it be nice to have a GPS system through all this?
Consider a personal guide and map-maker — like your own personal GPS system for your creative project and getting your message out — giving you practical and spiritual guidance for helping you get to where you want to go.
I support and mentor you — fellow visionaries, conscious creators, writers, authors, and healers — with your messages. We bring your big ideas to life and your projects and messages out to the world.
I’m using the Write Synergies Vision Quest process on myself. You’re seeing part of the process in action during this 30-day blogging challenge. I’m a writer who helps people with their marketing. Yet just like the shoemaker’s children getting their shoes last, it took me the better part of a decade as an independent writer and marketing consultant before I started my own online presence. Don’t do as I have done!
(Check out more on Twitter at #blog30.)
20
Write Synergies As Sacred Circle–Blog Challenge Day 11
4 Comments | Posted by Bobbye in Writing
In convening this sacred circle community, I am putting into it everything I know about writing, communicating, creating, and publishing; about consciousness and spirituality; about marketing, connection-making, and tribe-building; and about co-creating a community of compatible, purposeful, like-minded conscious creators. I invite you to join me on the journey. It encompasses wild and unbroken territories that we will explore together and so create the maps so that others can follow.
Now is the time and we are the ones. Jean Houston
I have been frozen like a deer in the headlights for a while. Or maybe it has been the seed deep underground, slowly putting out tender shoots into the light. In so many of our conversations, you have heartened me with your love and support. I am breaking free, extricating myself from this thrall of inertia. And, yes, the 30 Day Blog Challenge has been instrumental in a shift to public presence.
In such times as ours, dire emergencies call for us to come together in love instead of fear. Partnering with like-minded fellow travelers, together we are blessed with the right words to initiate our dialogues and open our space, to connect the many dots that our multivalent and interdisciplinary explorations have brought to light. We are creating new and collaborative partnerships for birthing big visions, creative brainchildren, and the gifts and greatness we came here to share.
Together and in collaborative community, we unpack the knowledge and insights long-buried. We tread the pathways that are our sacred circle, creating the safe haven for shining our lights.
Keep shining!
(This is post # 11 in the 30-day blog challenge. Follow along on twitter at #blog30.)
16
Grow the Momentum of Your Creative Project–Blog Challenge Day 7
5 Comments | Posted by Bobbye in Synergies
Tailored and edited for a public community,
these thoughts to build the momentum for your creative project
are adapted from a piece I wrote this week to encourage a friend.
So you, my conscious creator friend,
are in a total creative mode at the moment.
Your vision and creation are being nurtured.
You are cutting to the bone of living your purpose and giving your gifts.
Consider you are in a kind of birthing process.
It’s an inner path and inner process, the river you dive into alone.
And yet…
In this deep dive, realize that a lifeline to the surface is just a best safety practice.
Do you have people in your circle, community, or tribe?
If so, let them know, especially if you’ve been out of touch.
Keep your people apprised of the new energy and excitement.
You’re sharing part of your new creative cycle.
Make it a sort of a “stay tuned” message.
Bring them into the excitement.
Let them know something big is in process.
Take your time.
Remember if you rush out with your creative brainchild, there’s a risk:
That it will not be formed enough or strong enough to maintain its momentum.
So NOW, in this pre-birth process, is the moment to take the time you need.
Ask for the support you need — so that the new brainchild can grow to its fullest potential.
Know that followers of your message really love you, your energy, your presence.
Invite your community of friends and colleagues to the pre-party.
Invite and invest your people into the process.
Request good thoughts, mental, emotional, and spiritual encouragement.
Create safe and sacred space around you, your creation, your community.
It works on the same principle as prayers and energy healing from a distance.
There is no distance. That’s just illusion.
Best of all, this creates a true two-way community –
as you invite people to support you in this exquisite time of creativity.
Strengthen the vessel of you.
Put into practice all the good intentions for all the good new habits. Do it!
The vessel of you–body, mind, spirit– is your means for delivering the gifts of consciousness into the world.
From the inner path to the outer expression, it is like a birth process.
Ponder the apparent “gap” between the dream-creation you are nurturing –
and the challenge of bringing it whole, strong, healthy, and long-lived into the manifest world.
And ask for the help you need.
The momentum you add will generate still more synergies — a positive spiral.
Follow the 30 Day Blog Challenge on twitter: #blog30
