Conscious businesses, even more so than other ventures, have a commitment to bringing heart to marketing messages and soul to business. These words play a critical role as they carry the essence of your business story.

Do your writing and business communications lack impact and pizazz? If your written messages are not getting attention, if your words are not moving your customers, clients, or employees to take the actions you are spurring them on to, if your results are suffering, then maybe it’s time for a messaging makeover.

Words are powerful. The right written words, even if just a 140 character tweet, can nurture existing relationships with clients, introduce your business values to prospectors (people looking for the types of products or services you offer),  and move people to take action to get to know you a little better.

While you might not get every one of those benefits from a single blog post or Twitter tweet, your communications are an ongoing affair that, like your relationships with your customers, require regular cultivation for long-term business success and results. In fact, cultivating your messages and nurturing your client relationships are two sides of the same coin. They are inextricably related.

Clear, focused, and articulate written communications are the foundation stones on which powerful businesses grow. You, as chief messaging officer, whether owner, CEO, or marketing leader, know the difference that the right words can make. But…
*Do you have the time?
*Do you have a trusted writing partner?
* … Someone who can download all your insights and polish them up to best serve your business, provide solutions to your customers, and expand your own inner development all at the same time?

There’s a greatness in the gifts you and your business are here to share and the service you provide to your perfect audience or tribe. The right words can build bridges between your vision that you are striving to achieve and the people you are here to serve.

If you’d like to consider a messaging makeover with a proven bridge-builder, then contact me directly at jasbjm (at) earthlink (dot) net to open a dialogue.

Bobbye Middendorf
The Write Synergies Guru

“The real voyage of discovery consists not in seeking new lands but seeing with new eyes.”
–Marcel Proust

What makes you “see with new eyes?”  In late June, I returned home from a week-long retreat just a short couple of hours’ drive from home.The retreat, in a beautiful, sacred space, was filled with radiant and divine people. It was a magical time out of time.

(And did you know that yesterday, July 25, was Day Out of Time Day, courtesy of the 13 moons, Mayan calendar?)

So from this June 2010 time out of time retreat, with people I’d never met, and yet who became like long-lost family to me, I hesitantly returned to my ordinary reality. But I returned with new eyes that saw the blessings in my life for what they were: true gifts of support in every way.

Somehow when I returned to our cozy house and expansive, lush garden, I saw what had been there all along in a totally fresh, and yes, radiant, way. Where we’ve lived, rooted, for more than two decades, shines with a renewed vigor and magic, visible through my newly polished eyes. I said, while on the retreat, that I lived in a Shangri La, although in the middle of urban Chicago. When I came home, that is indeed what I experienced.

In seeing with new eyes, I strive for maintaining consciousness, for appreciating the blessings, for stepping into each day as a gift. It is easy to appreciate. What is harder, at least for me, is to take the mindful action steps necessary to expand my presence within this holy, sacred space of my life.

Several weeks after my return from the retreat, we (husby, teenage son, et moi) ventured to the Indiana Dunes National Lakeshore, a preserved segment of Mother Earth tucked in between heavy smokestack industries on both sides. Lake Michigan was still cold, but the day was hot enough that the chill felt refreshing. I spied hawk flying over the beach twice, bent on some mission. The smell of pine tickled my nose as we walked along hot sands to the dune succession trail boardwalk through the preserved wild lands inland from the beach.

Counting my years along the shores of Lake Michigan, I realize it has held my heart for more than three decades, as I bask still in her flowing and liquid magic, a grateful acolyte to these central waters of Mother Earth.

I’d love to hear how you are seeing with new eyes. Take a look into your own life, your own backyard or treasure closet. What do you see when you look with new eyes? Where can you gain renewed energies from looking anew at what is familiar?

My friend and mentor Susan Castle is leading another magnificent, eye-opening retreat, this time within the sacred space of Sedona, Arizona. I’ll be there. I’d love to have you along! Retreat spaces are very limited. To learn about Susan and this opportunity for learning to “see with new eyes,” I invite you to step into her circle. Click here to learn more.

I wish you Abundant Blessings that are available when you are willing to see with new eyes.

Warmest regards to you,
from Bobbye Middendorf,
the Write Synergies Guru

Happy Independence Day to my US friends. (and to my Canadian friends, celebrating independence on Canada Day, July 1). The roots of what was initiated here in the US more than 234 years ago started with great possibilities. Some of that purity of intent has gotten corrupted over time. But there remain bright lights and good hearts dotted across the continent. From these embers, we must ignite the new hope.

Eleven years ago, right about this time of the summer, I too had reason to celebrate a personal independence when I stepped out of the corporate publishing world to create my own venture.  My journey over these 11 years has had ups and downs, but right now I am creating something new to lift the ceiling, so that greater possibilities open up like flowers before me and inside me and for all who choose to play in my circle. I’m raising my set point on good new stuff for myself and for the Write Synergies Circle that I am creating.

I completed 25 of the blog posts during the 30 day blog challenge convened by Jeanette Cates. Not bad considering I was unplugged at a retreat for 8 of those days. I received the “Mini 7″ award, which is completing 7 daily posts. I liked to joke that several of us completed multiple “mini 7s.” It was great fun shared with a cool circle of people. I truly appreciate everyone’s energies as we journeyed together. I look forward to the mutual support from this special circle of people as we move forward.

In Lake Geneva, as I reported here earlier, I fell into a circle of heart-full new friends. In Hawaiian, it’s called an “O’Hana,” or family. And that’s just how it felt. Energized from this gathering, and using it as a springboard, my process and creations are being magnified at an amazing rate.

Over the past year, I have been shapeshifting the copywriting I do. It’s not going away, but it is morphing as all living things do.  For those who can benefit from coaching, even if they don’t need the copywriting, I am adding Full Presence Coaching as a sacred listening space to support people on their creative and business journeys.   I realize that some people can benefit from entering into a sacred space as part of these Full Presence mirror conversations — a perfect way to metabolize the learnings that they are going through. Send me an email if you want to discuss the coaching option.

I continue to work deeply with Susan Castle, Paul Bauer, Jan Stringer, Alan Hickman, as well as my coaches Judith Sherven and Jim Sniechowski. It’s interesting to observe how the mentors most important in my life right now are committed couples. Just noticing, that’s all.

AND YET:  “Just Noticing” is absolutely crucial. Think about this. Act on this. Aim, for a week, to build “just noticing,” into your everyday life.  As I write this at the kitchen table in my personal Shangri-La, the crows visit. Crow has become one of my totems since I began noticing crow’s presence in my daily life at crucial moments over the past year. Crow, like the yin and yang bracelet I wear, symbolizes the unity of the polarities.

“Just noticing.”

See what you notice, then report back. What are you able to notice when you pay attention to what is around you? What about when you pay attention to the story behind the story? I look forward to your shared insights and stories.

Here’s to independence and noticing!
Bobbye Middendorf
The Write Synergies Guru

Lake Geneva, WI — Just across the Wisconsin border from the greater Chicago area’s suburbs, the spring-fed Lake Geneva beckons summer vacationers into a delicious playground amid idyllic small towns and groves of 100-year-old trees. Dotted along its 26-mile circumference, resorts, summer homes, conference centers and camps abound. A public path circles the lake, so that all can enjoy its pleasures close-up.

On June 22, I was heading into the third night of my retreat with the Dreams Alive and Relax-Online partners, Paul Bauer and Susan Castle, along with their Hawaiian friend and co-leader, Keahi. We convened a sacred circle of like-hearted fellow-travelers on a path of growing ourselves, our consciousness, and our ability to flow from the heart with whatever life tosses in our direction. (Think curve balls.)

On Solstice Monday morning, three of our heart-full friends departed, making our intimate group even more so. During the week-long retreat, I entered deeply into the magic of the moment, a serene setting and powerful teachers moving internal energies that have been stuck seemingly for lifetimes.

I’ve gotten  myself off schedule for the blog challenge. I realize that I didn’t even finish editing the post that I automatically posted on Father’s Day. I cringed when I saw that it had published. “Oops,” I thought.

Lesson: Make sure you’ve completely cleared /cleaned the post before you schedule it!

Trying to put this retreat experience into words is a challenge and beyond. The transformations are so profound that to write about them somehow diminishes the power in the moment. Words that embody the essence of the experience simply can’t do it justice.

For pragmatic business people, doing personal growth and development work at deep levels like this is both crucial and yet seemingly impossible. It appears to be the opposite of practical.

Yet I suggest that this process of finding the essence of your life purpose and clearing the obstacles that have kept you from living fully into that purpose is among the most practical and foundational work imaginable. It opens the door for the right business relationships to grow from the rooted heart of who you are and why you are here.

The retreat was all-consuming for seven delicious days. The internet connection was something that, if used at all, had to be mindfully approached. Although it was available, it was not convenient and ever-present.

So, I got off track.  I didn’t manage to pre-write the posts either. This is coming to you a week after I wrote it. I want to express my appreciation to each of you for your love and support.

From my heart,
Bobbye Middendorf
The Write Synergies Guru