Blown Away Blog Challenge 30 of 30 The Peeps Edition

Blown Away 1: Todd
I didn’t even think about winning a contest when I used (some of) the social media tools I’ve gotten more comfortable with over the past month to spread the word about Todd Temaat‘s “Win Your Local Market” contest. He was looking to generate interest in his work and his upcoming training/membership program.

I was speechless when I heard I’d won his incredibly valuable grand prize of two months of his coaching for communicating all things local online. I literally couldn’t even process the news. Thank you Todd. I look forward to participating in your magical process. And, I think it’s sometimes tough for local market-focused people to “get” all that they can actually do with social media. Many are in the beginning stages, and the steps of your contest might have seemed daunting for someone not already somewhere in the stream already.

Blown Away 2 – ??

Can’t even count all the pleasures and friendships that have grown up over the past month from #blog30 community that grew up around the 30 Day blogging challenge. Of course, to start, there’s the incomparable Connie Ragan Green herself, the woman who convened, gathered, and offered the #blog30 group a “home base” throughout. She’s an inspiring, self-made empire builder who wants to help others build lots of other empires!

Then I connected with writing maven Debra Marrs who started the #blog30 challenge. It worked so well that she got so busy with clients that she didn’t finish. Her encouragement out of the starting gate really fueled me in those early days when I didn’t “know” anyone else. (We’d met through Christina Hills’ Web Site Creation Workshop.)

Can’t even say where to begin to thank all the remarkable people I’ve shared the past month with. Some I’ve gotten to know better than others, but each of you is remarkable, as a person, entrepreneur, and a creator. Thank you. I look forward to staying connected and deepening the conversations as we proceed onward. Hope to see some of you on the June #blog30 under the guidance of Dr. Jeannette Cates.

When in Southern California, I know I have a second home with Melanie Kissell and all the love from the Solo Mompreneur crew. Her heart is bigger than the state of California.

When headed to the East coast, to South Carolina, there’s storyteller and businesswoman extraordinaire, Jeanne Kolenda. Jeanne’s stories are alchemical transformations of everyday life to something  more. She’s partnered in biz with Sue White (on Twitter as @WhiteSue )

Greetings to Terrie Wurzbacher in San Antonio, a warm-hearted doc sharing the wisdom from universal laws at getunstuckllc.com.

My new go-to techXpert: @MyWebGal, Deb Augur, in Washington state.

Heather Bestel in Scotland shows us all how to move from mad dash to organised simplicity with great warmth and charm.

New friends, resources, experts, supporters — Many thanks to all who commented, retweeted, posted, and generally spread the great energy as part of the #blog30  including

Martha Giffen, online maven extraordinaire.

Marcia Hoeck, for all things breakthrough for your  business.

Geoff Hoff, writer’s writer w/ a theatrical flair.

Piotr Krzyzek on marketing and social media.

With gratitude to Annette Nack for her part in the 30 Day blog challenge.

Get fit with 50 and Fit founder, Kazi

Meet Vernon Harleston on The High Road

Find all things health with the All-health expert Robert Britt

Get happy with Happiness Guru Evelyn Roberts Brooks

Where to go for innovation ideas? Innovation Expert Steve Sponseller

Thanks to Gwen Tanner who is inspiring me to reshape my offerings in her role as  @ecoursemaster.

Kudos to Helen Raptoplous an energetic proponent of Moving your Business Forward: Action Habits that Matter Most.

Acknowledging Janet Eisenbise from Coach4LifeChange, sharing insights with grace and wisdom.

Oh, my.  Loving apologies for omissions and those I haven’t caught up with this time. Let’s connect in the follow-on #blog30–coming in June and hosted by Dr. Jeannette Cates! And it will use the same twitter #blog30 hashtag! Thanks to everyone for your support!!

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Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26

Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?

In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.

On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market.  Copywriting helps you tell the story of your product or service in a way that connects to your people.  You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)

The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.

For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities.  For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply.  Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.

My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first.  Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.

While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.

Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.

Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message.  We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.

Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed.  (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.

There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.

For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427

Hey #blog30: We are sprinting to the finish line. It’s been a blast!

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Synergies for the hopelessly right-brained–Blog Challenge Day 2

It’s Day 2 of Connie Ragan Green’s Blog Challenge! (Find it on Twitter  at  #blog30).

Note to self: figure out the automatic publishing timer on WordPress.
This is the sort of thing that I figure left brain thinkers can do without a problem.

And it’s pre-income-tax weekend. For us, there’s a head start. College Financial Aid requirements mean getting our act together sooner rather than later. Still, what’s in my face this weekend, as a solo-preneur self-employed type, is getting the package of first quarter biz details summarized and over to the accountant, Victoria Zimelis, CPA. Hands down, the money  I spend on having someone who actually knows about taxes to take care of the forms is “priceless” as the commercial says.

There are benefits to giving the left side of the brain a bit of a workout every now and then — In this case, at least quarterly.

For writers, it’s generally considered that language is a left brain function, so maybe I’m not as hopeless as I initially thought.

So, what are your writing exercises for right-brain workouts versus left-brain workouts? Share your insights!

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Writers: Smart Start Tips for 2010

Writers, what’s on your list for 2010?  Is this the year you will complete the book, start the novel or memoir, really put your writing self “out there?”

Beware of trying to do everything at once—or biting off a big project only to see it fizzle before it ignites!  Many experts recommend that you make changes slowly and work to make positive habits a permanent part of your life.

Try this!
Select your top writing or other creative project.  Commit to make small but consistent progress toward a mini-goal.  Consider a doable “page a day” to build momentum on your book. (Many days, you’ll continue beyond a page!) If you want to, use the comments here at Write Synergies Copywriting to report on your progress.

You’ll experience permanent shifts by creating new habits in your writing process.  By creating do-able positive new habits, over a period of 2-3 months, you’ll see progress.  Think of these as baby steps to reach that mini-milestone you’ve identified.

Yes, you do need the big vision goal as the powerhouse and ultimate destination. But tied to that, you need daily do-able actions. These can be most effective when you take a “process” approach. As Dan Millman once said, “A little bit of something is better than a lot of nothing.” With writing, this is more than just a truism.

When you have solidified those habits and made progress toward your milestone, pick the next item to address or create a new mini goal in an area you are already working on.  (A blog? A regular ezine? Fiction as well as nonfiction?)

Then repeat the process of introducing simple, do-able steps that will help you make the changes (and your progress toward completion) a permanent and ongoing part of your life.  You are installing and creating new long-term writing habits that naturally lead to your desired results.

By developing new habits that inch you toward your writing goals, you are on the path to be able to share your gifts and greatness.  This is the journey we are on together, “The Write Synergies Path to Owning Your Greatness.” Safe travels!

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Blog Profits Blueprint

One of my blogging mentors, Yaro Starek, has an amazing, content-rich document detailing his step-by-step approach to blogging success.  I really admire the way he focuses on the importance of creating great information.  Here’s a link to his free report.

Click here to download the Blog Profits Blueprint

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