Content Plus Community Blog Challenge Post 15

In Connie Ragan Green’s 30-day blog challenge, the level of commitment, knowledge, and overall good vibes of all the participants  is simply stunning. So much so that I have created a new category of links on my sidebar. Check out the “Tips from my Colleagues” on the sidebar. You’ll find links to specific articles overflowing with insights and practical tools and tips. It’s an ongoing project, so check back regularly.

To connect with me on Twitter:

@bobbyemiddendor

From the river of Tweets earlier this week, I came across this message from @iandavidchapman who retweeted from @problogger 140 Characters and the Swing to Longer Form Content
My take on the conversation: Community+Content=Twitter&FB+blog.  The basis for an online business is community plus content. And yes, content may also include products, either our own or affiliates, and ideally both. Actually community plus content isn’t a bad model for non-virtual businesses as well: The “content” is your expertise about the products and services offered.

Darren Rowse @problogger concluded his post saying, “Short Form content is powerful in driving traffic to and building conversation and community around your longer form content.”

The community of us gathered in response to Connie’s 30-day blogging challenge is seeing this principle at work. The challenge is not only about creating 30 days of content, but also about getting in the habit of creating content. What I’ve observed after sporadically posting on my blog for just over a year: It’s deflating to just whistle into the void. And that is the amazing piece of this blogging challenge, because the third part of it is stepping into a flow of making connections, which we are doing via Twitter and also via Facebook and the Facebook Networked Blogs application.

There are just an amazing number of ways and places to connect, so it’s a challenge to keep all the pieces straight. And it’s so delicious to connect into a conversation with real people who are doing high-integrity work online, learning and supporting each other in the 30 day blog challenge. There’s great diversity of expertise, yet each colleague speaks with authenticity and authority. Check it out on Twitter at #blog30.

Shine Your Light In Words–Blog Challenge Day 4

You want to make a difference. How best to do that?

Pondering this, I came synchronistically to the following quote from Neale Donald Walsch:
“Money is not the issue. Having the courage to give your highest gift is the issue.”

The Write Synergies process starts with the understanding that we all have gifts to give.  Most of us still  need to fully own (as in acknowledge to ourselves) the greatness of our being, our inner power, as well as the great contributions that we can give — via our creative projects, ventures, books, talks, web presences. We came here to make a difference, to make our corner of the world a better place by expressing the authenticity of our being. The only way we can do that is to step out of our own way. I have trouble with this too, tripping myself up endlessly.

That’s the beauty of using writing to unearth an inner process, to uncover the depths of our capabilities. Then comes the exhilaration of taking the next step and moving the writing into the outer path, following the trail of words out into the manifest world, giving birth to our creative brainchildren and helping them find their place and their people.

There are souls yearning to awaken to share their gifts and greatness.  This Write Synergies process is one path to help people get from the “in here” to the “out there” with grace and wisdom. It’s the path for those willing to use words to shine their light and share their gifts.  You make a difference just by being who you are, but learning to feel at ease telling your own story lets you magnify your light.

Shine on!

(follow the 30-Day Blog Challenge on Twitter at #blog30)

Tribe-Gathering

Sivers (of CD Baby) reported on this band’s tribe-building experiment http://sivers.org/livecd .  In the post titled “Emphasize meaning over price = More paid sales,” he calls for others to try it and report on their  results.  While this is focused on bands, I’d say, the more Conscious Creators who try it, the better.

All Conscious Creators — including visionary writers, authors, publishers, speakers, healers, and caregivers, as well as visual and musical artists —   might glean some new marketing mojo by experimenting with this method of “connecting to the heart of your fans” for creating powerful resonance, building relationships, and building the greater community.  It might be your social media experiment in generosity. And generosity can feed and grow in myriad ways.

As the Write Synergies Guru, I have to say that building community around generosity and authenticity are the keys to generating results greater than the sum of the parts, so ramp up those synergies!

My thanks to Terry Madl, Renaissance Man Extraordinaire, of Strange Attractor Press, for bringing this link  to my attention.

The Paradigm Shift in Soft Sell Marketing

Enter a dialogue to create a new model of business that reflects your authenticity, connection, community with Judith and Jim at http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/

Like it or not, the business paradigm shift is here.  You can always see how far business as usual takes you, although right now I’d characterize that as a  head-in-the-sand approach.

Or you can enter a dialogue to create a new model of business that reflects your authenticity, connection, community.  You can stand up, express your gifts, and own your greatness as part of the Soft Sell Marketing trend.  Judith and Jim are opening the dialogue for Soft Sell Marketers to come together to see how we might consciously co-create this paradigm shift.  See their blog post at:

http://bridgingheartandmarketing.com/blog/soft-sell-marketing-as-a-deep-paradigm-shift/

Are these synergies for you?

Interested in results greater than the sum of the parts?  Then maybe Write Synergies Copywriting is a resource for you.  You’re a person comfortable playing in the world of words.  When you see “synergies,” you aren’t intimidated. You’re fascinated.  You’re excited about the possibilities.  You see tantalizing opportunities.  You want to connect the dots for that bigger picture–and bigger results for your projects.

Words, writing, telling the authentic story of yourself and your project is crucial to making the connections with your perfect audience of clients/customers/readers.  If you are ready for owning and expressing your authenticity and your greatness, then consider Write Synergies Copywriting as an oasis and Bobbye Middendorf as your coach and marketing partner.

Write Synergies Copywriting will help you draw together all the disparate threads that make up your creative project so that you express your fullness, the joyful whole of who you are and what you are about.  You’ll express the heart and soul of this amazing creation (book, project, venture) that you’ve poured your creative passions into.  Maybe you’re entering here at a door marked “copywriting,” but that’s just one room in a house big enough to encompass your authenticity and give voice to the heart of your creative endeavor.

The American Heritage Dictionary says synergy comes from the Greek.  “From Greek sunergi, cooperation, from sunergos, working together. sun-, syn- + ergon, work;”  See it here.

If you resonate with synergies like these, then consider: Is it time to work together?