Creating results greater than the sum of the parts (Synergies) implies that you are making connections.

For part of January, our broadband was down. The disconnection seemed profound at the time. For more than a week, I was more distracted by the disconnect than even the distractions of being connected. I managed to do work by cobbling together time with my laptop at various outlets with WiFi, cafes, the library, until finally home base was back live. So there’s deep gratitude for the connection, but also awareness of just how hooked I am to this world of online connections.

Worried about the disconnect, it seemed overwhelming to give myself over to creating, to the projects that begged for attention. This made me aware of online connection as a kind of addiction.  Here are several lessons that arose from the disconnect:

• Be aware of, and wary of, your addictions.
• Learn the backup systems and have several options in place.
• Call for help sooner.
• Don’t worry if you can’t connect. You’re probably not missing much anyway.
• Step out into the real world and do analogue for awhile as a refreshing break.
• Make your connections in other ways. Remember face to face?

Shortly after our outage, I had the great fortune of taking a yoga session for “the seasoned body” with a master teacher and friend. The reconnections that the class sparked within were amazing. How disconnected I had been from my own body, even though it is the vessel for doing things in this world. Going through the stretches, releases, and alignments, I suddenly felt like I’d rediscovered a connection, a vein of creative flow.  The body disconnect was not even something that I noticed!

As my friends and mentors, Judith and Jim say, “Because it’s all in the connection.” That’s their email signature, and a profound statement of the soft sell marketing approach that is also their signature.

As I write this on the newly designed blog (the old theme seemed to have a vulnerability and a page of mine was hacked/hijacked), I am happily connected and also reaching out to make connections. It’s better than being disconnected.  But that said, it seems like the last lesson needs to be: Make the occasional conscious  decision to disconnect so that you can give yourself over to the creative projects and manifesting the gifts and greatness that are the living embodiment of “Living Your Legacy!”

Life as Kaleidoscope: Beauty in Motion

Remember those magical tubes filled with beads and bits of glass with mirrors that multiplied the images?  As a kid, you probably looked through a cardboard tube with plastic bits, but there are high-end kaleidoscopes with brass tubes and gems.  It doesn’t matter really what the outer materials are, because the magic is in the constantly shifting array of patterns and beauty.  It’s all ephemeral. No view through the eyepiece is ever quite the same. No patterns repeat.

Isn’t life a lot like the kaleidoscope?  Some days it feels like the patterns are changing so fast, it’s as if a giant is shaking the whole thing and no pattern  is allowed to coalesce.  Certainly some people repeat nightmare images and patterns.  But to  get really present and conscious, it is possible to see the beauty.  Sometimes it’s just one small beautiful thing: sunlight glinting on the water, the dappled pattern of leaves in sun and shadow, sand under the toes, the perfume of a perfect rose.  Even among all the confusion and constant change, can’t you find some beauty too?  Close your eyes; breathe in deeply and exhale. Repeat for several breaths, then open your eyes.  See with these new eyes, renewed by your breath.

For one day, for one hour of one day, for one minute of one hour, focus your lens and your vision on all the beauty that is in your world: The pooch or kitty, the plant, the song, the lasagna, the mountain.  Try focusing on the shifting beautiful gifts within your sights.  Part of the beauty is in the constantly shifting patterns, just like the kaleidoscope.  But when you pull back and see your whole life’s patterns, you’ll see the synergies that grow from considering all that is beautiful in the shifting bits of precious images that are your life.  Acknowledge the beauty of your kaleidoscopic life.

For extra credit, look inside yourself to see the beauty there too.

Interested in results greater than the sum of the parts?  Then maybe Write Synergies Copywriting is a resource for you.  You’re a person comfortable playing in the world of words.  When you see “synergies,” you aren’t intimidated. You’re fascinated.  You’re excited about the possibilities.  You see tantalizing opportunities.  You want to connect the dots for that bigger picture–and bigger results for your projects.

Words, writing, telling the authentic story of yourself and your project is crucial to making the connections with your perfect audience of clients/customers/readers.  If you are ready for owning and expressing your authenticity and your greatness, then consider Write Synergies Copywriting as an oasis and Bobbye Middendorf as your coach and marketing partner.

Write Synergies Copywriting will help you draw together all the disparate threads that make up your creative project so that you express your fullness, the joyful whole of who you are and what you are about.  You’ll express the heart and soul of this amazing creation (book, project, venture) that you’ve poured your creative passions into.  Maybe you’re entering here at a door marked “copywriting,” but that’s just one room in a house big enough to encompass your authenticity and give voice to the heart of your creative endeavor.

The American Heritage Dictionary says synergy comes from the Greek.  “From Greek sunergi, cooperation, from sunergos, working together. sun-, syn- + ergon, work;”  See it here.

If you resonate with synergies like these, then consider: Is it time to work together?