The gifts, messages, and sacred stories are flowing with abundance. If you chose, you could listen in and connect with thought leaders in your niche every single day, multiple times a day. You can follow the teleseminars, webinars, tweets, blog posts of Cultural Creatives on many different parts of the same or similar paths. You can try to comment on everyone who resonates, and so many people do. Their messages are potent for you.

For those of us charged over the years as “Living Libraries of Light,” the ocean waves of messages from thought leaders threaten to swamp us. Information overload is very real. We inhale to take it all  in — and choke. We open our arms to embrace all that seems good and true and beautiful — and we are carried into the undertow because we cannot embrace it all.

The great shift and turning is upon us, the turning of an age. You can read about networks, circles, communities, tribes of people dancing at the edge of transformation, opening the doors, windows, and portals, ushering in new ways of being that are freeing and liberating and connecting us with our true selves, our deepest and  Divine Essence. The forward motion and momentum, unfolding us into our future selves, continue unabated.

Even so, others steadfastly yank on chains of the past that hold us fast in old models and paradigms that are breaking down.  The powerful in the world clamp down on anything that empowers greater numbers of us. That is the old story that the powerful are trying desperately to hold onto. And in this time of disparate and desperate polarities, we are tacking, our small ocean-going canoes heaved first one way, then another.

Discernment is key. How do you discern who to follow, who to listen to, who to invite into your own inner sacred space? I’m not saying I have all the answers, but perhaps together we can access and share some useful questions.

A few years ago, I created a personal mission statement. As a solo-soul-preneur, I am the face and being of my business.  At the end of 2010, I was called to update that document. Usually the word “mission” for me is a non-starter. I’ve read far too many mission statements that put me to sleep.

As the Write Synergies Guru, I teach people the magic of growing their results (in words) greater than the sum of the parts. To do that, it calls for stepping into a level of Being in the World (and in the moment) that can only be expressed as your mindful and conscious Presence.  Sometimes, that Presence yearns to share itself by owning the parts that it encompasses. Maybe my colleagues would benefit by revising their “mission” statements into “Presence” statements…Or what I call the Code.

As a writer and a mentor for those crafting,  honing, and polishing their public messages, writing is one piece of my process. Let me share a secret: Who you are Being, from your deepest essence, is what makes the critical distinction between you and everyone else. So ponder the following questions. Take them to heart. Write your answers. Then share your riches here and with your own community of customers, clients — your circle and tribe.

First, who are you Being?

= From your Being, what is your Vision for 2011?

= What is your process for bringing that Vision to life?

= What are the words, the code that you live by when you are truly expressing from your highest and deepest self?

Please share!

For me, it is out of a place of deep inner space, of silence, of a kind of solitude, of words written by hand and by keyboard.

The Write Synergies Code

Out of the deep inner space of silence and solitude grow discernment, intuition, compassion

Walking a spiritual path, I commit to living these core values:

Listening deeply and with loving attention

Exploring with joy, curiosity, passion

Living mindfully and artfully with health, serenity, abundance

Knowing the sacred flow in all energy exchanges

Promoting peace, creativity, wisdom

Expressing compassion for Gaia, nature, and all sentient beings

Advancing with honesty, integrity, authenticity, gratitude, imagination

Connecting with the highest expression of those intersecting my path

Embodying a focus on the Light within and highest good for all concerned

Such foundational and visionary work is the beginning of declaration — what some might even call the basis for a Manifesto. Rest assured, that is coming. Living and expressing fully from this deep place calls on all our intent, requires that we show up in these new and powerful ways of Being.

I have been able to share, above, acrostic messages as part of my Write Synergies Code. These totems and ways of Being are also part of the code and reminders to me about the deeper forces at play in all aspects of life.

We are being called to wake up and act from a more powerful place. Start by unlocking your Being, shining a light on your Vision, and acting each day in the truth of your Code!

Join me on the Write Synergies Path!
Bobbye Middendorf
The Write Synergies Guru

Conscious businesses, even more so than other ventures, have a commitment to bringing heart to marketing messages and soul to business. These words play a critical role as they carry the essence of your business story.

Do your writing and business communications lack impact and pizazz? If your written messages are not getting attention, if your words are not moving your customers, clients, or employees to take the actions you are spurring them on to, if your results are suffering, then maybe it’s time for a messaging makeover.

Words are powerful. The right written words, even if just a 140 character tweet, can nurture existing relationships with clients, introduce your business values to prospectors (people looking for the types of products or services you offer),  and move people to take action to get to know you a little better.

While you might not get every one of those benefits from a single blog post or Twitter tweet, your communications are an ongoing affair that, like your relationships with your customers, require regular cultivation for long-term business success and results. In fact, cultivating your messages and nurturing your client relationships are two sides of the same coin. They are inextricably related.

Clear, focused, and articulate written communications are the foundation stones on which powerful businesses grow. You, as chief messaging officer, whether owner, CEO, or marketing leader, know the difference that the right words can make. But…
*Do you have the time?
*Do you have a trusted writing partner?
* … Someone who can download all your insights and polish them up to best serve your business, provide solutions to your customers, and expand your own inner development all at the same time?

There’s a greatness in the gifts you and your business are here to share and the service you provide to your perfect audience or tribe. The right words can build bridges between your vision that you are striving to achieve and the people you are here to serve.

If you’d like to consider a messaging makeover with a proven bridge-builder, then contact me directly at jasbjm (at) earthlink (dot) net to open a dialogue.

Bobbye Middendorf
The Write Synergies Guru

Intent — pure, heart-based intent, when it’s for the highest good of all — is the royal road, the holy, the divine, the seat of power and energy. Seeing intent in action is to experience the miracles of synchronicities and synergies.

Intent, when it’s put in writing as is my wont, can be the engine that drives momentum and action in the world. Yet with words from the heart, such intent remains connected with the higher source, the sacred. In this way, with the power of intent, the creation and the connection to the audience together embrace the greater character of the sacred. Words on the page can create sacred space if placed with intent. That, at least, is my intention.

Write synergies, powered with intent for the highest good, for the healing of Gaia, Mother Earth, becomes sacred intent for bridging the gulf between our creation-from-the-heart  and the people the creation is here to serve, those for whom it is our contribution. Such writing with intent becomes the bridge of light between creation and community. As such, it build synergies.

When I came into the Dreams Alive circle years ago, I didn’t have any inkling that I would be so transformed so many years later. These sacred synergies and the realization of their deeper implications will likely be a theme for a good long time.

I originally called this post “Writing and Weaving Your Marketing Bridge,” because that follows the theme of several of my posts so far during this 30 day blogging challenge.  Instead, I want to give credit to the source of my inspiration. This is also a post in the occasional series “Wisdom from unexpected places.”

In J.R.R. Tolkien’s  The Lord of the Rings Trilogy,  one of my favorite sections is in Volume 1, of the Fellowship’s visit to Lothlorien, the treacherous land of the elves, under the care and protection of the Lady Galadriel.

To get there, the men, hobbits, and a dwarf (along with the elf in the Fellowship) must cross a cold and rushing river on two strands of hithlain, the uncanny strong rope woven from all that is beautiful and loved by the elves.

Not sure I could have done it! But picture that bridge of two thin ropes, seeming not much stronger than a spider’s gossamer, created with the immense love reflected in the quote below.

More wisdom from unexpected places, something I want to share from this book. Consider this quote, spoken of the elvish cloaks, gifts to the Fellowship travelers, “Leaf and branch, water and stone: they have the hue and beauty of all these things under the twilight of Lorien that we love; for we put the thought of all that we love into all that we make.”

That is what to aim for, writing and weaving your heart and light into the message that will make the connection between your creation and your community. It may be as thin as the elvish rope, but it is made strong from the essence of your heart woven into the words.

That’s marketing, and it’s using words to weave the bridge out of all that you love. It’s at the heart of Write Synergies: The Words that Bring Heart to Your Marketing and Soul to Your Business. These are the Write Synergies you need to generate results, (communications, connections) greater than the sum of the parts.

Wouldn’t writing from the heart be helpful here with this marketing task? And is there a way to make writing bigger, expansive enough to encompass these Cs?

*Your Creation
*Your Commitment
*Your Community
*Your Connections
*Your Communications
*Your Content

Is there a way to  put some juice into the words, to get results that are bigger than just word + word, greater than the sum of the parts?

Tomorrow: You do what you do, you do what is yours to do. But how do you put your particular gifts and magic and greatness into the words to build that bridge?

I call myself The Write Synergies Guru. Why guru?  I made it up, though I have a genuine, if tenuous and academic, South Asian connection. I took Sanskrit at the University of Chicago for three years.

So did I choose this name just because of a connection with one of the most ancient, sacred languages?

For me, the key is in the term “sacred.” Because the work I do involves creating a sacred vessel around my clients and our conversations. Drawing from the deep and sacred roots of Sanskrit, I place myself firmly in a lineage of teachers whose work touches on the deep inner fire. Drawing out the soul of a client or their project and sharing it in words is a sacred trust.

I have taken “guru” as part of my public persona, not to attract mindless followers, but rather to invite into my circle and sacred space mindful,  visionary people who are committed to becoming ever-strengthened in their own mindfulness, awareness, and consciousness.  In essence, those who want to become their own gurus and their own best teachers, reaching out to exactly who or what they need as a resource in any given moment. They themselves become the sacred vessel.

But have I erred in taking this name? After all, many so-called gurus seem to have earned the bad rap they mostly receive these days. Guru means teacher in Sanskrit, or revered one, and that “revered” part is probably where things get dicey.  Teacher, by itself, is pretty innocuous as a title, even in Sanskrit.  That doesn’t give the term “guru” a free ride necessarily.  I guess you just have to be mindful and discerning in choosing the gurus you hang with.

On being your own Guru

The following quote gets at the essence of my point:  “You are your own teacher,” Mr. Gumucio said he was told. “You are responsible for your own experience.”  This quote came from the New York Times story at http://www.nytimes.com/2010/04/25/fashion/25yoga.html?ref=style via a twitter reference by @zenpeacekeeper.

That quote, “You are your own teacher…You are responsible for your own experience,” is really at the root of being your own guru. It means being aware and mindful of your own experiences and what you need.

So in creating this post,  I was intrigued to find my good friend Michael Toms at New Dimensions Radio has a show on exactly this topic: Michael has interviewed Jeff Brown taking about “finding your own inner guru.” You can check out the replay at http://www.newdimensions.org/flagship/3340/jeff-brown-finding-your-own-inner-guru/source: (It’s free till June 9. After that. it’s just $1.99 for an MP3.)  I am a donating member of the New Dimensions Global Broadcasting Council. Your support can help keep this national treasure of recorded wisdom going.

Write Synergies. It’s the name of this blog. (Oh yes, along with copywriting. We’re getting to that tomorrow…with the case of the missing keyword…Watch for it!)

Write Synergies: It’s the name of the book that’s under construction, the process, the sub-processes, even the author, who calls herself (for heaven’s sake) the Write Synergies Guru. More on gurus coming too.

Needing to write a blog post to explain what Write Synergies means indicates that the name isn’t ideal.  Maybe the people in the #blog30 challenge have been especially kind and have kept an open mind to explore such a non-keyword-named blog.  (thank you.)

As I pondered how to reinvent myself once again –to rename this body of work, at one coach’s suggestion — (I’ve been doing reinventing rather regularly. To hear about my lifelong commitment to reset, listen to my BlogTalkRadio interview with Nina Price on her show, Push the Reset Button.) — What happened?  A client said, “You know, that word synergies, it’s a perfect description of how it was, what happened, what you did, when you worked with me.” Whoa.

For the moment, I’m back to this word that no one understands–Synergies.

So, for the down and dirty explanation:  Synergies = Energies + Synthesis.  Synergies means energetically putting something together that’s greater than the sum of the parts. It encompasses the energies around bringing things together in new ways. (Remember the equation: thesis –>antithesis–>synthesis.)  It brings together the opposites to create something brand new.

Bottling up the synergies magic through and with words.
Those hidden (or not so hidden) synergies are what I help people uncover in their own creative vision.   Sometimes it’s something they didn’t even know was there.

The Write Synergies process supports conscious creators at any place along the spectrum of the creative process: in tapping their vision; in writing and polishing up their creations; with their copy, the message of the creation, so it connects;  in their communicating and outreach to their tribes; even in finding and connecting to the tribes…And to do that, I write. I listen and write. Write and listen.

For people looking for the courage to call themselves writers and authors, who want help, mentoring, support, inspiration, and encouragement in their own writing process, I serve as coach, teacher, and guide.

I write for people and about their projects and creations. We collaborate on writing so my conscious creator clients build the strong inner foundation that will support their outer work of bringing their creation, book, web site, newsletter, or healing venture fully into the world.

I use words, written words primarily, to help my people generate results greater than the sum of the parts. I help people bring their creations to life and to light. I listen and write souls (and their gifts) into authentic expression. (To do this, I have an extensive toolkit of expertise and experience. Again, a topic for another day.)

No matter where you are in a process of writing and conscious creation, you may need support, a sounding board, someone whose expertise resides in all the many manifestations of the written word.

Write Synergies is an alchemical, transformative process that moves with you along the path of your heart and soul, to where you really want to go. I love being your guide, joining you on your creative journey.

And for my new friends from the 30-day blog challenge, #blog30 on Twitter, I want to acknowledge all the gifts and greatness of your expressions and messages in the conversations over this past month. Thank you. You are truly owning your greatness in the world with the unique manifestation of YOU!

Tailored and edited for a public community,
these thoughts to build the momentum for your creative project
are adapted from a piece I wrote this week to encourage a friend.

So you, my conscious creator friend,
are in a total creative mode at the moment.
Your vision and creation are being nurtured.
You are cutting to the bone of living your purpose and giving your gifts.

Consider you are in a kind of birthing process.
It’s an inner path and inner process, the river you dive into alone.

And yet…

In this deep dive, realize that a lifeline to the surface is just a best safety practice.
Do you have people in your circle, community, or tribe?
If so, let them know, especially if you’ve been out of touch.

Keep your people apprised of the new energy and excitement.
You’re sharing part of your new creative cycle.
Make it a sort of a “stay tuned” message.
Bring them into the excitement.
Let them know something big is in process.

Take your time.
Remember if you rush out with your creative brainchild, there’s a risk:
That it will not be formed enough or strong enough to maintain its momentum.
So NOW, in this pre-birth process, is the moment to take the time you need.
Ask for the support you need — so that the new brainchild can grow to its fullest potential.

Know that followers of your message really love you, your energy, your presence.
Invite your community of friends and colleagues to the pre-party.

Invite and invest  your people into the process.
Request good thoughts, mental, emotional, and spiritual encouragement.
Create safe and sacred space around you, your creation, your community.
It works on the same principle as prayers and energy healing from a distance.
There is no distance. That’s just illusion.
Best of all, this creates a true two-way community –
as you invite people to support you in this exquisite time of creativity.

Strengthen the vessel of you.
Put into practice all the good intentions for all the good new habits. Do it!
The vessel of  you–body, mind, spirit– is your means for delivering the gifts of consciousness into the world.
From the inner path to the outer expression, it is like a birth process.

Ponder the apparent “gap” between the dream-creation you are nurturing –
and the challenge of bringing it whole, strong, healthy, and long-lived into the manifest world.

And ask for the help you need.
The momentum you add will generate still more synergies — a positive spiral.

Follow the 30 Day Blog Challenge on twitter:  #blog30

Riffing off Debra Marrs‘ great blog post series (for #blog30)  about writers and procrastination, I noted:

I just realized that procrastination is rather like the shadow side of synergies. Instead of creating results greater than the sum of the parts, it’s not creating anything at all. (AKA stuck.)

What I’m noticing:  taking up Connie Ragan Green’s 30 day blogging  challenge, plus

• finding clients who fit just right with Molly Gordon
• becoming a master of enrolling people in my work with Bill Baren
• connecting with my soul-aligned business with Elyse Hope Killoran
• getting the nuts and bolts of web site creation with Christina Hills
• creating the book both here and in the Book Breakthrough workshop

–everything is connected. It’s  all conspiring to move me to a completely new place — a much bigger and more visible place.  All these connections are building, one on the other, and they are creating immense synergies between the book, the marketing, the clients, and the audience, and doing it all simultaneously.

This is the power and excitement of synergies. All these pieces of learning and being mentored are clicking together in a brand-new way to generate results greater than the sum of the parts.  It helps to be as intentional as possible and then just step into the flow and take action. But more than all the learning situations I’ve stepped into, it’s the 30 Day Blogging Challenge that is making such a difference. It’s giving me a container for sharing the insights and opening the space for new communities and interactions.

You might also want to stop by Debra’s blog for another installment about procrastination — a seriously crazy way to start your day that makes granola look really good.

It’s Day 2 of Connie Ragan Green’s Blog Challenge! (Find it on Twitter  at  #blog30).

Note to self: figure out the automatic publishing timer on WordPress.
This is the sort of thing that I figure left brain thinkers can do without a problem.

And it’s pre-income-tax weekend. For us, there’s a head start. College Financial Aid requirements mean getting our act together sooner rather than later. Still, what’s in my face this weekend, as a solo-preneur self-employed type, is getting the package of first quarter biz details summarized and over to the accountant, Victoria Zimelis, CPA. Hands down, the money  I spend on having someone who actually knows about taxes to take care of the forms is “priceless” as the commercial says.

There are benefits to giving the left side of the brain a bit of a workout every now and then — In this case, at least quarterly.

For writers, it’s generally considered that language is a left brain function, so maybe I’m not as hopeless as I initially thought.

So, what are your writing exercises for right-brain workouts versus left-brain workouts? Share your insights!