Archive for Copywriting

Long Silence Broken; Launch ‘n Learn

Launch, Learn, & Clear Your Path to Abundance

Learning the ins and outs of online launches by being on the front lines…Well actually at the  keyboard. But wow–what an experience to put all the words together for all the emails, messages, sales page, registration page, autoresponders etc., etc.

I’ve been learning purposeful marketing-by-doing on a collaboratively operating team: It’s an eye-opening experience. I knew there were a lot of “moving parts” to a launch campaign, but I had NO IDEA!

We are sprinting the last few hurdles for a new course starting next week at the True Purpose (TM) Institute. It’s called Effortless Pricing: The Exchange of Love and Money.
You’ve asked where I’ve been, what I’ve been up to, eager to see samples of what I’ve written lately.

Most recently it’s been an awesome time of collaboration with Tim Kelley and the team at the True Purpose(TM) Institute. Mentored by Tim in Purposeful Marketing, I’ve been partnering with them on writing the marketing messages for launching the latest course, Effortless Pricing: The Exchange of Love and Money.

The message below is an invitation that I had a hand in writing, giving you a flavor of the marketing writing I’m doing right now. I’ve jokingly called it “Launch ‘n Learn,” since we have been co-creating a full launch campaign for the upcoming class. I’m learning from a hands-on perspective just how many written parts go into a launch like this.

It’s been an experience both sobering and exciting — of living and breathing the details, project management, scheduling, writing, writing, writing, revising, publishing.

Actually the Effortless Pricing: The Exchange of Love and Money class starts this week. I’m enrolled to take the class too, because I sense that abundance is something that is part of my message to share. Why? Because it seems to be one of my biggest challenges.

So I’d like to invite you to join me in the first call of the class, Effortless Pricing: The Exchange of Love and Money. There is no cost to come to the first class. If you decide to participate in the full 6-week class, and you use the links below, I will receive a small referral fee. Obviously I believe in the course and its approach — since I signed up myself!

As I say,  I will be in the class myself. If you are too, then shoot me an email, and we can put together our own community mini-mastermind group for support through this journey to abundance and Effortless Pricing. (This is  my personal bonus to you for signing up through my affiliate link.)

Again, the following letter is one I had a hand in copywriting, so I wanted to share it as a sample of what I’m up to right now. If you feel called to explore this specific invitation, I look forward to connecting!

If now isn’t the time for you to delve into this specific issue, then many blessings to you on your journey. I’m sure we’ll reconnect soon!

 

Why Clients Don’t Want to Pay for Your Time

When selling services, charging by the hour (or day, week or
month) is the norm.  Have you ever wondered why?  If you stop and
think about it, your clients aren’t really seeking your time.
The time you spend with them is merely the means to an end.

In most situations, there are much better ways to exchange your
talents and gifts for money.  Ways that create better incentives
for you and your clients and don’t punish you for being skillful
and efficient.

If you earn money selling services that you deliver, make time
to join my friend and colleague, Tim Kelley on Tuesday 3-20-12
for an eye-opening exploration of how you charge for what you do.
He will do an in-depth examination of the time-for-money pricing
model and tour of some of the alternatives.  Put it in your
calendar now:

Go here for the details to join this call:
http://tinyurl.com/EPclass1

Tim is starting a brand new course on Tuesday and he’s inviting
you to attend the first class of Effortless Pricing: The Exchange
of Love and Money at no charge.

In the first call of the Effortless Pricing course, you’ll get
an overview of the limiting beliefs and fears that get in the way
of money flow. Then, as he puts dollars-for-hours pricing under a
microscope, you’ll learn when it’s effective (less often than
you’d think) and when using this model causes needless struggle
and competition (most of the time).

You’ll also discover OTHER ways of charging for your services,
some radically different than what you’ve encountered before —
all to be covered in great detail in the full Effortless Pricing:
The Exchange of Love and Money Teleseminar.

Because your purpose is as unique to you as your fingerprints,
there’s no proven formula or sure-fire step-by-step method that
you can you can shake from a can like magic dust to live your
purpose as your livelihood.

Yet if you are willing to spend some time focusing on it, you
can remove your inner blocks and learn the outer strategies to
earn what you deserve for the gifts and talents you offer your
clients.

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
See where you are stuck around money, and
you will also see the exact place you are
stuck in offering your transformational work.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

The money blocks you experience are a crucial part of your path,
and resolving them is key to your personal transformation! If you
constrict when it’s time to discuss money with prospective
clients, you may still have hidden blocks.

Imagine how liberating to uncover answers, insights, and a
like-minded community!  If money is not a clear flow with you, I
encourage you to explore this no-cost class, the first session of
Effortless Pricing: The Exchange of Love and Money.

Go here for the details to join this call:
http://tinyurl.com/EPclass1

With you on the path,

Bobbye

P.S.  I’m registered to be in this course myself, so I hope you
will join me! I’ve been working on the copywriting for this campaign
with Tim and the True Purpose ™ Institute team.

P.P.S. I hope you are able to come to the no-cost call on Tuesday
3-20. Should you continue with the course and make a purchase from
The True Purpose™ Institute, I will receive a referral fee.

There’s no charge and lots to learn.

Wishing you abundance on your path,

Bobbye

 

 

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Copywriting: The Case of the Missing Keyword — Blog Challenge Post 26

Copywriting. There. I said it. It’s part of the name of this site. It’s a valuable keyword. But it’s practically invisible, rarely written about here. What gives?

In post 25, defining Write Synergies, I said I’d address the case of this missing keyword—copywriting. I started with Write Synergies, but tacking on a popular keyword seemed like the right thing to do at the time.

On my longer marketing journey from starting this site (and even before) to now, I’ve come to realize that copywriting is a tool. It remains an important tool if you want to connect with your community, your niche market.  Copywriting helps you tell the story of your product or service in a way that connects to your people.  You identify the obstacles and challenges they are facing, then proceed to engage them in a process of understanding and accepting your offer — what will solve the problem or help them overcome the obstacle — the thing that’s most present and painful relating to your topic. (And if you’re like most of my ideal clients, you’ll add lots of value and transformations along the way, what those clients need but didn’t know they could even dream of asking for.)

The old definition of copywriting was “Salesmanship in print.” You’ll still find that traditional kind of copywriting around: hard sell sales letters, fear-based mailings, screen after screen of online letters, flashing buttons and arrows, an urgency that feels false and forced. “Salesmanship” is changing even as the jaded, cynical and info-overloaded world of people out there surfing, texting, tweeting, are finally realizing they are hungry for something else, something different, something more nourishing to both body and soul.

For those of us calling ourselves soul-preneurs, conscious creators, authors, writers, artists, healers, those in conscious business or soft sell marketing or mindful service providers and messengers with a message of change, hope and transformation, we are the ones committed to contributing and serving our communities.  For us, that kind of copywriting doesn’t ring true. Our people are looking for a genuine connection. In the old regime, authenticity and genuine connection are in short supply.  Our people hunger for our authenticity to touch their hearts. We know it, yet all that seems to be available are the old tools.

My writing journey and client interactions have indicated that copywriting, as a tool for outer expression, is best partnered with an inner journey first.  Many of the posts at Write Synergies Copywriting set the stage and make the case for the importance of that inner journey, what I sometimes call your creative or marketing vision quest. In fact, if you’ve followed along the 30 Day Blogging Challenge, you’ve joined me on an inner journey here.

While I’ve said very little about copywriting, it’s not because copywriting is not important. Rather, it’s because for those of us who bring the fire and passion of service and contribution and leadership to our work, copywriting, at least in the old sense, is necessary but not sufficient.

Some of my clients don’t even like it that I have copywriting as part of the name of my site. “That sells you short. It doesn’t get close to all you do!” they cry. But it is a piece of what I do. Crazy as it sounds, the big vision at WriteSynergiesCopywriting is to literally redefine the model and best practices for what copywriting really means. Copywriting, by the way, is but one of the many pieces of magic I do with words. The point I emphasize to all my clients is the crucial role that the inner journey plays, even in a seemingly straightforward process like copywriting.

Part of the magic, in doing this inner Write Synergies work with clients (and before getting to the copywriting per se) is that we excavate each client’s inner voice. We uncover the vision at the heart of her purpose, why she is here, why she is called to share her message.  We tap into the deepest level of authenticity that he is willing and able to bring to forth at the present moment. Who knows? Maybe in the next iteration, we will go deeper.

Copywriting is a tool, a powerful tool. During its heyday in the 20th Century, it convinced us we needed things that we didn’t even know we needed.  (Maybe, as it turns out, we really didn’t need them…) Now in this paradigm-changing moment, we reshape the old tools to the new world. We reconfigure the tools to serve the highest purpose that we can manifest in our work and creations. The new reforged tools are malleable partners with you (more synergies magic!) to communicate the highest message, the conscious and mindful path that your project, venture or creation offers to your tribe. We are in the midst of a transformative and visionary moment. I urge you to reforge the tools at hand using the heat and fire drawn from your inner journey first.

There are plenty of practical tools and many great teachers. I was inspired to write about my own “missing keyword” when I read this post by my colleague Connie Ragan Green, the brilliant and diligent teacher who convened this 30 day blogging challenge. It seems keywords are a challenge for many of us.

For practical, hands-on insights around keywords for your tribe, check out Connie’s post: http://ebookwritingandmarketingsecrets.com/free-keyword-research-how-to-use-keywords-to-build-your-internet-business/#comment-4427

Hey #blog30: We are sprinting to the finish line. It’s been a blast!

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Are these synergies for you?

Interested in results greater than the sum of the parts?  Then maybe Write Synergies Copywriting is a resource for you.  You’re a person comfortable playing in the world of words.  When you see “synergies,” you aren’t intimidated. You’re fascinated.  You’re excited about the possibilities.  You see tantalizing opportunities.  You want to connect the dots for that bigger picture–and bigger results for your projects.

Words, writing, telling the authentic story of yourself and your project is crucial to making the connections with your perfect audience of clients/customers/readers.  If you are ready for owning and expressing your authenticity and your greatness, then consider Write Synergies Copywriting as an oasis and Bobbye Middendorf as your coach and marketing partner.

Write Synergies Copywriting will help you draw together all the disparate threads that make up your creative project so that you express your fullness, the joyful whole of who you are and what you are about.  You’ll express the heart and soul of this amazing creation (book, project, venture) that you’ve poured your creative passions into.  Maybe you’re entering here at a door marked “copywriting,” but that’s just one room in a house big enough to encompass your authenticity and give voice to the heart of your creative endeavor.

The American Heritage Dictionary says synergy comes from the Greek.  “From Greek sunergi, cooperation, from sunergos, working together. sun-, syn- + ergon, work;”  See it here.

If you resonate with synergies like these, then consider: Is it time to work together?

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