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When Judith and Jim, founders of the Soft Sell Marketers Association, asked members last week for a title for their daily newsletter, I played around with the bits and bytes on my keyboard and sent them a list of possibilities. They found one in my list that really resonated with them. A couple of days later, they responded enthusiastically, and on April 1, they published the newsletter with its new name, “Your Daily Heartbeat for Soft Sell Marketing.”
It’s great being able to make a contribution to a community that is doing so much to create a soft sell platform for internet marketing, providing a focus on selling as spiritual service. I see this as a powerful marketing trend that is growing exponentially. I so admire Judith and Jim for pulling back the curtain to reveal the realities of soft sell marketing on the internet. They do it live and in person at their Bridging Heart and Marketing Conference. (More on that at http://bridgingheartandmarketing.com/blog/)
It was also great to receive their public acknowledgment. We all like that! And they sent me a new PDF e-book on all the ins and outs of testimonials as a thank-you in appreciation for my contribution. We all like gifts!
Of course, what we all like most of all is to use our own gifts, to bring those gifts out into the public sphere and to see the gift of our brainchild succeed. One of the passions of The Write Synergies Guru is to name things. Capturing the essence of a book or newsletter with a great title, developing headlines that reach out and resonate in the heart of readers, helping clients own their greatness and express their authentic gifts…well…these are things I do for fun. That’s the best gift of all.
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