Archive for April 2009
Somewhere along the line, after leaving the publishing business to create an independent writing practice, it occurred to me that I was missing something. I served clients' copywriting and communication needs. But something more was calling--to leverage my skills and passions, to find a way to share knowledge and insights with a larger audience and more effectively. Perhaps you too have been hearing the siren call of online "passive revenue?" Well, it's not always as easy as some of those online gurus make it out to be. A lot of those how-tos make a ton of assumptions about what you know already. If, like me, you know that there's A LOT you don't know, then find someone willing to show you the ropes--and not starting in the middle, but from the very most basic beginning. If you are tempted by the possibility of not just trading your hours for dollars, (whether it's coaching or consulting or copywriting or designing or whatever is the gift you offer) then find some teachers who will show you the very basics, every step of the way. You might even start with the First Step-- specifically First Step Internet Marketing. My friends and mentors, Judith Sherven, Jim Sniechowski, & Tom Justin, created First Step Internet Marketing. It's the ONLY Internet marketing course out there for the true beginner! They are committed to showing you how simple and basic it is to get started creating your financial success online. They're giving a Fr.ee Teleseminar - Tuesday April 7 at 6 pm PST/9 pm EST http://cli.gs/yD80bd Online sales have continued to grow -- even now. Curious about how this works? Even if you can't be on the call, you can get the recording afterwards-- as long as you get registered in advance. You'll be sent the audio recording - at no charge. It's okay to be a beginner. It's even good to approach something as multi-faceted as internet marketing with what Zen masters call "Beginner's Mind." Sign up now to check out the possibilities for yourself. http://cli.gs/yD80bd
When Judith and Jim, founders of the Soft Sell Marketers Association, asked members last week for a title for their daily newsletter, I played around with the bits and bytes on my keyboard and sent them a list of possibilities. They found one in my list that really resonated with them. A couple of days later, they responded enthusiastically, and on April 1, they published the newsletter with its new name, “Your Daily Heartbeat for Soft Sell Marketing.”
It’s great being able to make a contribution to a community that is doing so much to create a soft sell platform for internet marketing, providing a focus on selling as spiritual service. I see this as a powerful marketing trend that is growing exponentially. I so admire Judith and Jim for pulling back the curtain to reveal the realities of soft sell marketing on the internet. They do it live and in person at their Bridging Heart and Marketing Conference. (More on that at http://bridgingheartandmarketing.com/blog/)
It was also great to receive their public acknowledgment. We all like that! And they sent me a new PDF e-book on all the ins and outs of testimonials as a thank-you in appreciation for my contribution. We all like gifts!
Of course, what we all like most of all is to use our own gifts, to bring those gifts out into the public sphere and to see the gift of our brainchild succeed. One of the passions of The Write Synergies Guru is to name things. Capturing the essence of a book or newsletter with a great title, developing headlines that reach out and resonate in the heart of readers, helping clients own their greatness and express their authentic gifts…well…these are things I do for fun. That’s the best gift of all.
